How to achieve 20x revenue growth with Recurly

Recurly customers see a 13% monthly revenue lift on average.

10 min. read

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What’s in this guide:

  • Real data on the impact of Recurly on our merchants' subscriber acquisition numbers and revenue growth

  • How Recurly’s subscription plan management, payments and billing system, integrations, and more help recurring revenue businesses grow faster, smarter, and stronger

  • Captivating customer stories from leading brands like Twitch and Scentbird to share their specific goals and how Recurly helped them achieve them and more

  • What Recurly is doing to ensure every merchant is set up to grow and scale like never before

Recurly merchants saw a 119% revenue lift by enabling PayPal and a 154% revenue lift by enabling SEPA.

And diversifying payment methods is just one of the options we offer customers to help them increase their subscriber base. Acquisition is a broad term that could mean a lot of things. For recurring revenue businesses, successful acquisition means bringing on long-term subscribers, thus increasing your subscriber count and recurring revenue. However, the adoption of a new subscription service requires an in-depth evaluation on the customer’s part–how much does it cost? What value will this bring me? Where and how does it fall into my current lifestyle? Analyzing and understanding consumers’ perceived value is key to achieve subscriber and revenue growth and having the right subscription management and recurring billing solution can turn this goal into reality.

Recurly acquisition landing page asset

43% of trials hosted in Recurly convert to paid subscriptions.

From free trials to coupons and promotions to gift subscriptions, subscriber acquisition is a multi-pronged approach that isn’t created overnight. Instead, it takes innumerable tests and experiments and iterations to draft ideal customer profiles and market to them accordingly. Thankfully, Recurly has all the tools to make that happen. Having worked with more than 2,200 recurring revenue businesses and managing over 50 million monthly subscribers, Recurly is jam-packed with subscriber data and insights that thousands of leading subscription brands leverage to achieve unmatchable results. If you want to learn more about this success, this is the guide you want.

Supercharge your growth with comprehensive and scalable subscription plan management across pricing, plans, and promotions from Recurly. Having intense knowledge of how consumers think and feel and need is critical to creating an acquisition strategy that works time and time again. Are you offering enough payment methods? Are you offering the right payment methods? Do you understand your customer's perceived value and how it relates to your changing costs? What data do you have at your disposal to make these informed decisions? 

This guide talks about how Recurly can help you achieve 20x growth, something you perhaps never thought possible. Download our guide now to learn how we can help you grow faster, smarter, and stronger.

Intrigued? Get a sneak peek of the success you could experience with Recurly.

Above all else, Recurly is a subscriber growth engine. We understand that every business wants to grow, which contributes to the bottom line of more subscribers and more revenue. Since Recurly started over a decade ago, we’ve helped our customers achieve, on average:

  • 13% monthly revenue lift

  • 98% retention rate

  • 12.3x return on investment

  • 20x revenue growth with more than 130 of our customers

Keep reading to see why it takes the right subscription management and recurring billing partner to reach your fullest potential.

Grow faster

In an ever-changing environment like subscriptions, which varies even more among industries, one of the most important things a business needs to be able to do is adapt quickly. Recurly’s unique, comprehensive, and scalable subscription plan management tools help keep you agile and ahead as you supercharge your growth. 

To create the most optimized subscription plans to attract new subscribers, you must test and iterate across key areas, including plans, pricing, and promotions. With Recurly, you’re able to experiment with each to identify ways to balance and create more to enhance the subscriber journey, from trials and coupons to gift cards, gift subscriptions, and more. 

“Not having to worry about managing subscription billing because Recurly handles that for us has been huge. It has enabled us to focus on the elements that are core to our business—the customer experience and the box…We’ve been able to experiment like we have because Recurly isn’t in the way (so to speak). It operates in the background enabling us to move more quickly and efficiently.” - Becky Segal, Vice President of Platform Engineering at BARK

Remaining flexible and offering options are important in subscription customer acquisition strategies. Payments as a growth strategy is often neglected but crucial: Providing consumers with a variety of billing models–prepaid, usage-based, fixed, quantity-based, and hybrid models–keeps your offerings differentiated and attractive.  

Learn how Recurly can automate and scale your subscription billing

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