It's a subscription based world.
We can subscribe to anything.
From soft and software to movies and babysitters, and we do. The average consumer has twelve paid subscriptions.
For businesses of all sizes, subscriptions create a predictable recurring revenue stream and monetize existing and new offerings.
Recurly helps direct to consumer businesses launch, adapt, and scale subscriptions.
Here's how you can grow faster, smarter, and longer with Recurly.
Accelerate subscriber acquisition.
Quickly launch new offers and confidently experiment with flexible plans pricing models, and promotional tools.
Build long term subscriber relationships.
With a single view, you can send automated, personalized, and contextual communications throughout the subscription experience.
Make it easy for subscribers to purchase as they'd like.
With a seamless, secure, and scalable payment strategy.
Remove the barriers to scale with automated invoicing.
Keep the cash flowing while ensuring tax compliance anywhere in the world.
Maximize recurring revenue streams and minimize churn. With best in class revenue recovery tools.
Tackle payment declines to optimize the subscriber experience.
Automate complex revenue reporting and recognition requirements, including global payments and multi currency.
And gain action ready insights with standard and customizable dashboards that provide a three hundred sixty degree view into the health of your subscription business.
Recurly works with leading global brands to grow their subscription businesses.
Let's start the tour.
In this chapter, see how recurly helps you accelerate acquisitions with easy to use tools and insights to track and optimize your performance.
Lands determine how much and how often to bill and recurly makes them easy to set up, adjust, duplicate, or delete.
Recurly offers one of the most diverse pricing models, from one time setup fee, to fixed recurring, ramp pricing, which only recurring offers, tiered, volume, stair step, usage based.
And even prepaid account balance.
Now to create a plan, you'll first need to decide on a name, code, or unique identifier and a description.
Next, decide whether to include a free trial.
You can choose the standard number of days seven or fourteen or input your own. You can also decide whether a credit card is required for the trial.
Next, decide how much to charge and when.
Is there a one time setup fee? When should you bill? Monthly annually or specify your own number of days or months.
Next, set the term length, or how long customer is committing to the subscription and decide whether it should auto renew or expire after.
Each plan can include optional add on items unique to the plan, or from your item catalog, saves and organizes products to be shared across plans.
The best part, use our hosted payment pages to launch quickly, minimizing your own dev resources, and offer customers their preferred payment method from major credit cards to PayPal, Apple Pay, Google Pay, and more.
Once a new plan is launched, you can jump start subscriptions by experimenting with discounted promotions.
Create a single or bulk unique codes.
Fixed amount, percentage, or free trial.
Lasting forever, for single use or limited time, while controlling how many times a coupon can be redeemed before a specific date.
And only available to specific plans or options.
There's more. Gift plans and gift cards can further boost customer sign ups.
Here, you can create gift cards, which allow recipients to redeem credit towards any subscription.
Once plans are launched, recurly helps you understand what's working and what needs tweaking.
See how plans are performing.
And compare trial usage or plan length to gauge which plan is most successful.
Or what happens after price plan length or promotional changes.
Or drill into free trials. Are they converting into paid subscriptions?
Wow. Those are high conversion rates.
Let's click into the subscription status and see their details.
Not seeing the data you need? Customize your own dashboards and reports with the report builder tool.
Now let's continue to the next chapter.
We'll discuss the ways where curly helps you manage and grow subscriber LTV through integrated tools and actionable insights.
LTV is simply the money an subscriber spends over the course of the relationship.
Naturally, businesses want to maximize this number.
But there are hurdles, fragmented customer data and insights, upgrading and downgrading subscriptions mid cycle, inability to offer flexible plans and managing churn.
That's why Recurly focuses on adding the tools, workflows, and visibility to communicate effectively with subscribers at every point in their journey. Along with the flexibility to meet changing subscriber expectations.
Let's start at the heart, subscribers.
Accounts store the entire recurly history of your customer and acts as the entry point for working with a customer's billing information, subscription data transactions, invoices, and more.
Customers rightly get perturbed when it's difficult sign up for a new subscription, and they get even more annoyed when it's hard to change or cancel it.
That's why Recurly makes it simple for subscribers to create a new subscription.
And then later change it.
Postponent, pause it, or cancel it.
Happy subscribers may even consider adding a second or third subscription, and recurly makes that easy too.
You can even include them all on the same invoice if the customer wants.
Remember we said poor communication is a buzz kill for LTV, so Recurly does something pretty special.
We both automate communications, so you're sure they happen when they're supposed to happen.
And we allow you to customize communications so they're personalized to both your customer and your brand identity.
Communication, accommodation, and respect are essential to building customer lifetime value and they're built into recurly.
This is the show me the money part of this video.
Recurly doesn't just give you the resources to grow your subscription business. We give you insights into why where, and how much it's growing.
Recurly packs its platform with a comprehensive suite of subscription KPIs, reports and insights that allow you to look at your subscription business from the top down, bottom up, inside out, and outside in.
We're talking insight into metrics like total subscribers.
Total subscriptions, churn rate, subscriber LTV, net subscriber change, and dozens more.
Now let's continue to the next chapter.
See how her curly helps expand your subscription with global payments, orchestration, and Optimization.
Studies show fifty six percent of people abandoned their if their preferred payment method is not offered. And if you're looking to grow across borders, this becomes even more challenging with the need for localized payment methods, multiple currencies, and multiple gateways to scale.
With Recurly, you deliver the seamless personalized payment experience subscribers expect everywhere.
Start accepting payments in minutes.
Explore available payment method including credit and debit cards, PayPal or Venmo, Apple Pay, Google Pay, Amazon Pay, or electronic bank and money options, often unique by country or region.
Customers love choice, and with recurly they can choose multiple payment methods with our subscriber wallet feature.
Also, this provides a backup payment method if the primary option fails.
When it comes to payment gateways, having just one is risky and hinders growth.
That's why Recurly makes it easy to add and manage multiple payment gateways on a global scale.
We've built strong partnerships with leading payment gateways.
Now with more than twenty integrated payment gateways to choose from based on your location, your customer's locations, and your customer's payment preferences.
Easily configure which payment types and currencies you'll accept for one or multiple gateways.
By vaulting credit card information where curly is unique.
We enable multiple gateway payment orchestration.
You can route transaction types to specific gateways based on business needs and optimize gateway performance like sending traffic to local processors.
Another benefit. Multiple gateways provide a failover feature if one gateway goes down.
We auto detect and route transactions to the backup gateway if an outage occurs.
This not only helps ensure uninterrupted payments, but also apples you to AB, test gateway performance, and route traffic based on success rates.
Processing payments at scale can mean greater exposure to fraud and chargebacks.
Our fraud management features help fight card not present fraud, account takeover, and account creation fraud.
We partner with a leading fraud solution vendor to perform risk inquiries using artificial intelligence to help prevent fraud and reduce chargebacks and churn.
Recurly helps keep sensitive customer and payment data secure with security features that meet or exceed all industry standard payment security practices like PCI and PSD two.
Now that your recurring payments are secure and automated, you can use out of the box reporting to gain valuable, actionable insights.
Like visualizing recurring revenue by region, currency, or payment method.
You can track involuntary churn from payment failure or create a custom report using Recurly Report Builder.
Drill into payment success rates by gateway or method to optimize your routing strategy, or create a dashboard to monitor any uptick in fraud.
Now let's continue to the next chapter.
We introduce how we're currently streamline billing, while maintaining compliance with global tax and payment regulations.
Managing subscriptions at scale is complex.
Upgrades, downgrades, add ons, parent child accounts, multiple payment methods, and billing frequencies.
All while keeping up with taxes, local currencies, and invoice compliance.
Recurly streamlines and automate even the most complex subscription billing scenarios.
No matter where you are growing domestically or across the globe. Let's see First, start by configuring your billing cadences and local currencies you want to bill.
Next, based on your plan, recurly will automatically generate an invoice in the right currency whenever a billing event takes place.
You can even set up invoices with flexible terms.
Easily customize the look and feel of invoices using templates.
Taylor invoices for different brands or different geographies to comply with local invoicing rules Recurly helps with complicated use cases such as bundling multiple purchases at checkout.
Parent child billing, and upgrades or downgrades, and displaying them in a single consolidated invoice.
Recurly enables you to roll up billing events from multiple accounts into a parent child account hierarchy, billing the parent account with an aggregated invoice.
Configure settings for individual child accounts and choose to bill some or all charges to the parent.
You can also easily manage billings and subscriptions for the hierarchy in a single view.
We're currently also simplifies prorated billing and plan changes, including a change in plan, quantity changes, price changes, or adding removing add ons.
Let's see how we can upgrade.
First, select the account and subscription to be upgraded.
Next, decide when you want the upgrade to take effect.
Recurly also simplifies prorated billing and refund calculations for you.
Finally, Recurly manages the comply and global compliance because localized taxation and invoice compliance can be daunting.
Recurly automatically calculates and charges taxes. Including VAT and GST in over fifty countries.
We partner with tax experts, Avilara, and Vertex to calculate your taxes.
And automatically display them on the appropriate customer invoices.
With the option to include taxes in the price, using our tax inclusive pricing feature.
Once you've set up billing, Recurly's pre built out of the box reports provide actionable insights for your business.
And you can quickly track key metrics like net billings to date and more, or segment billing day by new customers versus those renewing.
That's not all. You can also view billing data by region, and drill down into country or state details, or create customized reports with any custom fields of your choice.
The possibilities are endless.
Now let's continue to the neck chapter.
We'll discuss the ways where curly lowers churn and helps merchants recover lost revenue through integrated tools and app insight.
Churn is the enemy of every subscription business, but churn can be unintentional and even preventable Recurly solves both involuntary churn with our automatic account updater, intelligent retries, and stunning campaigns.
And voluntary churn with subscription life cycle functionality like loyalty programs, down raids and pause features.
The first way we fight churn is with our account updater, monitoring and updating customer's credit cards when Mary.
This proactively lowers churn by updating a credit card before a failed billing attempt. Streamlining the customer's experience.
You can easily enable this feature for every gateway we support.
Recurly will automatically apply the latest card information for updated expiration dates and updated credit card numbers.
Capturing all update events in the account's history.
We also cut churn with our payment retry engine.
There are over two thousand ways a card payment can fail.
Using machine learning, recurly creates intelligent retry schedules tailored to each declined trans option. Recurly's engine is really smart, leveraging massive amounts of data and years of experience from thousands subscription businesses, providing billions of data points that continuously train our engine to determine the best retry opportunity.
Rocurly further helps reduce churn with subscriber wallets and backup payment features.
This provides an alternative payment instrument if the primary payment fails.
Next up, Recurly helps reduce churn with personalized dunning management.
Optimizing and automating communications customers when a payment fails.
With recurly, you can create customized dunning campaigns for specific plans and customer cohorts.
Such as annual and monthly plans or free trials.
Easily change payment email intervals, number email attempts, email templates.
And the next steps if payment is not collected.
When a customer considers cancellation or a different plan, recurly helps personalize that experience to reduce churn, including options such as subscription downgrade.
Post ponment.
Or a tiered pricing discount for targeted customers, or a subscription pause.
Which inter restingly, fifty two percent of surveyed customers said they'd use instead of canceling.
Finally, how good is recurly at helping merchants recover otherwise lost revenue.
In two thousand twenty two, Recurly helped its customers recover one billion dollars in revenue.
Saving seventy four percent of at risk subscribers and added on average twelve months to a subscriber's lifetime after covery.
Once recurly is configured, you can track a performance. Easily compare voluntary his involuntary churn trends, drill into specific causes of churn.
And manage done and campaign performance.
Recurly provides high impact tools and actionable analytics to drive long term subscriber relationships.
Now let's continue to the next chapter.
See how our curly simplifies and automates revenue recognition and compliance.
Subscription businesses face unique challenges it comes to recognizing revenue, such as product bundles, multiple accounting standards, contract modifications, discounts, and even royalty payments.
Such diverse monetization and pricing models drive a need for flexibility and automation to accurately recognize recurring revenue and comply with global ever changing standards.
Managing this function in Excel, maintaining a legacy system, or customizing your p is slow, error prone, and leads to inefficient workarounds for finance and IT. Worse increases audit and compliance risk.
Recurly revenue recognition offers a better way with our global enterprise grade solution.
It is fast to implement, easy to configure, and purpose built for the unique needs of high velocity, high volume subscription businesses.
Ricurly fully automates the five step process for ASC six zero six and IFRS team compliance.
Seamlessly brings in real time billing events and integrates subscriber, plan, and contract changes with just click. Start automating the five step process.
For one, or multiple set of books and account standards.
Define contracts into group transactions across any number of attributes.
Create revenue bundles across products and or services, like the subscription that bundles security services with an annual plan.
Streamline how unique performance obligations are defined across any type of product or pricing model.
Let's define how to recognize subscription revenue over time. Then choose from a variety of accounting methods like fixed monthly.
And debt expenses related to obtaining the contract, like a sales commission upon billing, capitalizing the expense over the life of the contract.
And specify which revenue recognition rules and books apply.
In complete visibility into total contract value and detailed revenue to date, including stand alone selling price, SSP details, and real time billing information.
With a full revenue waterfall for each performance obligation.
Detailed journal entries are directly exported to the general ledger.
Recurly also accounts for variable considerations such as a rebate or refund contingent upon future event, like if a product doesn't ship on time, or a usage based royalty associated with licensing digital tent.
Recurly makes it easy to determine stand alone selling prices or s s p of individual performance obligations.
With flexible calculation rules for value, stratification and price ranges, our SSP analyzer applies historical data to automatically determine the selling price.
Contract modifications like price, quantity, or contract adjustments, add complexity.
Recurly seamlessly accounts for modifications to the customer contract like a subscription pause or other edits to the contract.
Here, Vince has downgraded his streaming service from an annual to monthly plan. In the recurring revenue workbench, we see the same invoice for Vince.
With updated POB and billing details that now reflect the downgrade along with an updated revenue or fall.
The fifth step, releasing revenue can be configured based on a variety of business events and attributes.
With revenue and expense release rules defined at the individual obligation level, like upon booking for hardware, or upon billing for a subscription.
If you have plans for a geographic expansion or are already in multiple countries, recurly has you covered.
Easily report and analyze revenue treatment by different accounting standards, like six zero six and RS fifteen.
Finance can also analyze a consolidated set of books in a single company currency, Your revenue recognition solution can't live in a silo. We make it easy to export accounting details directly into your preferred accounting system.
You will benefit from an accelerated, accurate period close with complete visibility and control over how revenue gets posted to the GL.
Recurly's revenue and forecasting reports provide multiple to visualize contracted revenue.
Drill down into contract and transaction details.
View revenue across accounting periods.
Slice data any way you want. Analyze actual and forecasted revenue for a given range of periods with our revenue waterfall report.
Add contracted liability balances across different books or periods.
Even bring in and analyze data from multiple revenue sources, like the Apple App Store or Google Play.
Viewing app store and web revenue data all in one place, such as performance obligations and billing details, Run app store revenue waterfall reports, sort results by book, currency, or period, like quarterly.
Manage journal entries and map app store specific accounting codes to the general ledger.
Whether privately held or traded, recurly revenue recognition is ready to grow with you.
Now let's continue to the next chapter.
You'll see how recurly delivers cross platform analytics and enables critical processes like entitlements and revenue recognition to work across app stores and web subscriptions.
Managing your subscription business on Apple App Store and Google Play can be challenging as each App Store provides unique reports.
Subscription businesses have been tackling this through sheet imports or custom built integrations using APIs.
But both options are expensive and time consuming to maintain.
Now you can manage your app stores and web subscriptions with a single UI with recurly app management. Through reliable cross platform subscription views and analytics.
And more. Here's how. First, configure the data sync within recurly.
The steps vary between app stores requiring keys and credentials.
For Apple, you'll need a simple SDK update to obtain price and currency information.
Next, create products to map the incoming subscriptions from the app stores.
The products can be associated with recurrent plans to streamline reporting.
Once configured and tested, you'll see new subscriptions initiated from the stores on the accounts, and the subscriptions within recurly.
You can set the date range and click into the account subscription to see more details.
Next, you can compare and analyze performance, including revenue, retention, and growth using pre built dashboards and reports. Here you'll see total subscriptions and growth, which can be grouped by state, active, cancelled, or fired.
Total active subscriptions and revenue by product, subscriber retention shown as a cohort analysis by sign up month or first activation.
Total billing or revenue by account.
With recurrently acting as a hub for cross platform data, you can enhance key features and processes.
Based on the subscription purchase entitlements allow you to control access specific features, functionality, or content.
For example, a gold plan gives access to premium content and app management controls access across app stores and web subscribers.
Save valuable time and effort by managing entitlements within a single interface.
Lastly, you may want to trigger new processes and workflows based on app store subscription cycle events.
Recurly can be used as a centralized hub for identifying and taking action on these events using our single API and webhooks.
Recurly receives notifications from the app stores regarding subscription changes and updates its records accordingly.
Here are some of notifications received that correspond to app store life cycle events. That's how recurly delivers cross platform analytics and enables critical processes like entitlements and revenue recognition across app stores and web subscriptions.
Racurly is the subscription management and billing platform trusted by global and growing direct to consumer brands to grow their revenue faster, smarter, and stronger.
Thanks for joining me to learn a bit about how her curly helps you keep a good thing growing.