Key Benchmarks Every Media Brand Should Know

Did you know that 36.7% of media brands offer wallet-based payment methods because their audience is more likely to sign up on mobile devices?

As a growth-oriented media subscription business, understanding industry benchmarks (like the one above) is key to staying competitive in this highly saturated sector. Tune in to watch as Sarah McCredie, Director of Product Marketing at Recurly, breaks down crucial digital media and entertainment benchmarks that’ll help you strengthen your growth strategy. You'll also get a better understanding of:

  • Key benchmark data around trials, coupons, payment methods, subscription plan management, and global expansion

  • Industry best practices on how to increase customer retention and satisfaction

  • Customer motivations that drive ever-changing subscription behavior

Dan Burkhardt

Sarah McCredie Director of Product Marketing