State of subcriptions
Industry spotlight: Consumer Software benchmarks
This year, consumer software subscription businesses can expect to not just retain, but also expand their customer base, as evidenced by a 70.8% growth in active subscribers since 2020. In a landscape where software not only supports business operations but also personal interests, consumer software applications are at the forefront of harnessing the subscription industry’s power.
To amplify success, businesses should improve their understanding of customer preferences, enhance value through add-ons, and adopt a more flexible payment structure. Capture the ideal customer then deliver continuous value to create loyalty and minimize churn
