State of subscriptions
Industry Spotlight: Consumer & Financial Services benchmarks
There is a strong consumer appetite for subscription offerings in the consumer and financial services industry, signaled by a73.3%increase in active subscribers since 2020. Why? The subscription economy is shaping how legal firms, marketing agencies, consultancies, and the like approach revenue streams and customer engagement.
Innovation around plan flexibility and offerings, revenue recovery strategies, and payment diversity to accommodate customer expectations can enable agility and growth. The focus is on crafting bespoke experiences that not only retain customers but turn them into long-term subscribers to offer predictable cashflow and insights into customer behaviors and needs.
