5 in 5: Loyalty, commerce & the new consumer

The pandemic has changed a lot of things, but in the DTC space, it has forced consumers to rethink what is most important to them when shopping, such as brand loyalty when inventory is scarce, new avenues of discovery, and the rising cost of everything.  

In this 5 in 5 video, Theresa McEndree, CMO at Recurly, discusses the new, reimagined consumer as the result of the pandemic. As we figure out how to navigate this endemic, we’ve learned how shifts in shopping channels, consumer models, economic trends, and the new normal are changing the way consumers perceive loyalty. Watch the video below to learn more.