Theresa Mcendree headshot

Theresa Mcendree

Chief Marketing Officer, Recurly


As the Chief Marketing Officer of Recurly, Theresa Mcendree leads the go-to-market strategy for demand and revenue creation. A customer champion and passionate brand storyteller, Theresa guides her team in setting the stage for all things Recurly - who we are, why we win, and how we stay at the forefront of subscription management and billing innovation. She is the driving force behind a team of innovative designers, marketers, and brand advocates who are all on an endeavor to tell the story of Recurly’s grand vision.

After 20 years in payments, Theresa left Blackhawk Network to join Recurly in January 2022, bringing with her an unmatchable set of accomplishments, including an impressive number of awards for media and consumer demand innovation. There, she led the global marketing team to achieve 3x their pipeline from acquisition to retention, owning the industry share of voice and launching new products for consumers and customers alike.

Theresa holds a degree in psychology from Saint Joseph’s University in Philadelphia. She currently resides in Dallas, Texas, with her husband, daughter, and dog. When she’s not championing a powerful tool for building subscription models as Recurly’s fearless marketing maven, you can find her lounging at her hot pink beach bungalow or traveling, cooking, and crafting Play-Doh masterpieces.

Recurly’s all-in-one subscription billing platform enables teams to build new subscriber experiences, ramp pricing, and build customer loyalty with insights into consumer preferences within their own subscription services. Category-defining subscription companies including Sling, Twitch, BarkBox, FabFitFun, Paramount, Lucid, and Sprout Social have chosen Recurly to manage billions of dollars in credit card payments for recurring revenues, future-proof their billing and payment operations, and curb subscriber retention and win back millions of dollars in revenue recovery. Founded in 2009, Recurly is based in San Francisco, with offices in Boulder, New Orleans, and London. For more information, visit

Latest posts by Theresa Mcendree

How to innovate & elevate subscriber experiences

With subscription popularity soaring over the last few years, consumers increasingly demand a frictionless subscriber experience. If it isn’t optimized at every touchpoint, you increase the risk of losing new customers and retaining existing ones. While comprehensive subscription management and recurring billing can remedy many issues, most companies face one...

Continue reading

A CMO’s guide to The State of Subscriptions

As we embark on another year of subscriptions, a fresh outlook on marketing is mandatory. Consumers are conducting their annual evaluations of their subscriptions, and they are deciding if your subscription service is still worth the money. Whether you’re a streaming media subscription business or a SaaS recurring revenue service,...

Continue reading

How streamers win–and keep–customers

In a recent survey about the impacts of the pandemic and the overall sentiment of U.S. subscribers, Recurly found that 87% of respondents have a subscription to at least one streaming video service and 46% have a subscription to at least one streaming audio service. The increasing ubiquity of...

Continue reading

DTC consumerism shift: What subscriptions need to do

The pandemic has paved the way for consumer re-evaluation, leading us to the direct-to-consumer (DTC) shift. Emerging consumer models continue to grow, bringing new consumer values, new buying behaviors, and new demands. As a result of this shift to a DTC, subscription-run commerce landscape, businesses must focus on their brand,...

Continue reading