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Kinzal Jalan

Writer, Recurly


Kinzal Jalan is a writer at Recurly.

Latest posts by Kinzal Jalan

Creator economy: How to own your audience through subscriptions

The creator economy is growing steeply, imposing stiff competition on the few well-known journalists and media companies that once enjoyed monopoly control. While promoting decentralized creation and distribution of content, the creator economy empowers individuals to leverage their skills and creativity, directly reach their audience, and encash their talent. As...

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Subscription fatigue: Why do customers churn in DTC?

Subscription offerings are steadily rising. Companies are turning toward this business model as there’s an added benefit of predictable, recurring revenues and the ability to secure a loyal customer base.  However, as the landscape becomes increasingly crowded, subscription fatigue and resulting churn are emerging as a natural consequence. If you’re...

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The meteoric rise of mobile app subscriptions

With the deep-rooted penetration of smartphones and the Internet into mainstream life, the marketplace for goods and services has pivoted sharply over the last few years. Moreover, with the pandemic impacting the world in unprecedented ways, standard industry purchasing trends have further undergone a steeper pace of change. Unsurprisingly,

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