David is an accomplished cloud applications (SaaS) product marketing and strategy executive, holding leadership roles at both larger enterprise software organizations such as Oracle, Symantec, and UK-based Sage Group, as well as fast growing start-ups.
Currently David leads the product marketing team at Recurly, which provides a flexible and scalable subscription platform to support subscription commerce for thousands of brands including category-defining companies like Sling, Twitch, BarkBox, FabFitFun, Paramount, Lucid, and Sprout Social.
Prior to Recurly, David was part of the leadership team at Freshworks that brought the company to a successful IPO in 2021 on the Nasdaq (FRSH). He has also led growth teams spanning different GTM functions including product & industry marketing, sales and enablement, product-led growth (PLG), pricing, analyst relations, and competitive intelligence at both late stage startups and enterprise ERP and CRM software ecosystems - including Salesforce, and Oracle.
Thousands of innovative companies across digital media, streaming, publishing, SaaS, education, consumer goods, and professional services industries rely on Recurly to unlock transformational growth using subscriptions. Recurly’s all-in-one, integrated platform removes the complexities of automating subscription billing at scale by enabling teams to manage and optimize their subscriber lifecycles with ease. Category-defining companies including Sling, Twitch, BarkBox, FabFitFun, Paramount, Lucid, and Sprout Social have chosen Recurly to manage billions of dollars in recurring revenues, future-proof their recurring billing and payment operations, and recover millions of dollars in lost revenue due to churn. Founded in 2009, Recurly is based in San Francisco, with offices in Boulder, New Orleans, and London. For more information, visit https://recurly.com.
When I speak with the executives of recurring revenue companies, we discuss common goals like attracting new subscribers and keeping churn rates low. I always ask how they measure their...
