Danielle Zhu portrait photograph

Danielle Zhu

Lead Data Scientist, Recurly

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Danielle is the Lead Data Scientist at Recurly, where she leads the data science team to deliver end-to-end data science and analytics solutions for our subscription merchants. With more than 12 years of experience in machine learning, statistical modeling, and data analytics, Danielle fosters a team culture of collaboration and continuous learning at Recurly. Prior to joining Recurly, Danielle played pivotal roles on data science teams at PayPal, Walmart Labs, eBay, and more. She has a bachelor or science in Virology and Molecular Biology from Wuhan University, as well as a masters in Statistics from the University of California at Berkeley.

Thousands of innovative companies across digital media, streaming, publishing, SaaS, education, consumer goods, and professional services industries rely on Recurly to unlock transformational growth using subscriptions. Recurly’s all-in-one, integrated platform removes the complexities of automating subscription billing at scale by enabling teams to manage and optimize their subscriber lifecycles with ease. Category-defining companies including Sling, Twitch, BarkBox, FabFitFun, Paramount, Lucid, and Sprout Social have chosen Recurly to manage billions of dollars in recurring revenues, future-proof their recurring billing and payment operations, and recover millions of dollars in lost revenue due to churn. Founded in 2009, Recurly is based in San Francisco, with offices in Boulder, New Orleans, and London. For more information, visit https://recurly.com.

Latest posts by Danielle Zhu

The Importance of Multiple Gateways for Subscription Businesses

In a recent blog post, we discussed why it's important for subscription businesses to offer alternative payment methods like PayPal and Amazon Pay. Today, we’ll share aggregated data insights to show why merchants should consider using multiple payment gateways to grow their business. In this post, we’ll discuss payment gateway usage...

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Why Offering Alternative Payment Methods is Important for Subscription Businesses

Has this ever happened to you? You’re shopping online and want to make a purchase. But when you try to pay for your item, the payment method that you want to use isn’t available, and so you abandon the purchase. This can happen particularly in international e-commerce, where shoppers prefer...

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Strategies to Understand Decline-Rate Data and Reduce Involuntary Churn

In our previous blog post, we summarized the common decline reasons for failed transactions and the messages that the gateway delivers. We also talked about Recurly’s Revenue Optimization Engine which helps recover failed transactions. In this blog, we want to discuss some strategies that subscription businesses can utilize to avoid payment...

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Pro Tip: Multiple Subscription Cycles

Managing subscriptions just got easier with an update to Recurly's subscription logic. In the past, merchants could allow customers to sign up for multiple subscriptions of different plans and multiple subscriptions of the same plan, as long as they were on one renewal cycle. We recently extended our functionality to...

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