Daisy is the Senior Content Marketing Manager at Recurly, and she works to bring the latest and greatest subscription industry news, thought leadership content, and best practices to readers everywhere. A creative and detail-oriented content marketing expert with more than eight years of experience, Daisy has spent her time crafting compelling stories and engaging audiences via digital and social marketing strategies at small Bay Area startups and large enterprise giants alike.
While she graduated with a bachelor of arts degree in Economics from the University of California Los Angeles, she discovered her love for marketing during her very first internship as a social media marketing intern for a small fashion business. Since then, she has completed her fair share of social media marketing, SEO, and content marketing training.
Daisy spends her time at Recurly working on the next greatest asset to add to your subscription repertoire. Thousands of innovative companies across digital media, streaming, publishing, SaaS, education, consumer goods, and professional services industries rely on Recurly to unlock transformational growth using subscriptions. Recurly’s all-in-one, integrated platform removes the complexities of automating subscription billing at scale by enabling teams to manage and optimize their subscriber lifecycles with ease. Category-defining companies including Sling, Twitch, BarkBox, FabFitFun, Paramount, Lucid, and Sprout Social have chosen Recurly to manage billions of dollars in recurring revenues, future-proof their recurring billing and payment operations, and recover millions of dollars in lost revenue due to churn. Founded in 2009, Recurly is based in San Francisco, with offices in Boulder, New Orleans, and London. For more information, visit https://recurly.com.
In April 2024, Recurly commissioned Forrester Consulting to study the challenges and opportunities in subscription management and recurring billing solutions for consumer subscription brands. The study found several critical ways...
Failed payments can severely hinder subscription growth, leading to lost revenue, damaged customer relationships, and decreased customer lifetime value. Understanding and addressing these impacts is critical for sustainable business development–keep...
Optimizing subscription billing and payments goes far beyond mastering recurring billing and ensuring the right payment method is offered. Failed payments mean lost sales, but more importantly, customers also lose...
The Recurly team attended SubSummit in Dallas from June 17 to 19, and the excitement among attendees was palpable. Many visited Recurly’s booth to learn more about our State of...
Effective revenue management is a critical aspect of handling financial matters in any business. Optimizing revenue usage requires a clear understanding of where your funds are going, which may reveal...
The quality of subscription billing software hinges on its ability to plug revenue leaks. Whether you're using a homegrown solution or a legacy subscription system, your business might be susceptible...
While your teams focus on optimizing the subscriber journey, you might be ignoring a crucial factor that is negatively impacting your business: subscription revenue leakage. Throughout the subscriber lifecycle, you...
Successful subscriber acquisition means you have figured out which acquisition channels produce the most high-value subscribers for your business–an accomplishment that every recurring revenue business strives to achieve. To reach...
According to Checkout.com, 56% of consumers would be “permanently put off shopping on a site” if they couldn’t use their preferred payment method. Without a doubt, payments play a...
Now more than ever, consumers crave experiences and products that are catered to their preferences. They want to be able to customize everything from the product or service to payment...
Imagine this: A shopper wants to purchase your subscription, but their preferred online payment method is a card in their mobile wallet and it isn’t available at your checkout. Broken...
Have you ever wondered what the Recurly platform is like? Well, here’s your chance: a live demo of the Recurly platform is happening on April 20th. Our speakers–also known as...
One of the most underrated but important aspects of the subscriber experience is the relationship you create with your subscribers. This year, an expertly-crafted subscriber experience maintains its position at...
From the beginning, Recurly has helped its customers make sound strategy decisions, forecast financial performance, close books on time, and ensure financial accuracy. For more than a decade, we have...
The subscription industry has changed, and it will continue to evolve in response to the changing climate of the economy and subscriber preferences: Complexity in maturity: As the industry matures,...
Recurly is excited to announce the addition of three more trusted partners to its certified partner program: Calm Swirl Consultancy, Shreemon, and NuEthic. Since 2022, Recurly has provided resources...
General Manager of EMEA at Recurly Oscar Wall and Recuro Founder and CEO Jonas Åström sat down to share the latest in subscriber growth and revenue trends in 2023. Based...
2023 is off to a great start in the land of subscriptions, especially with the announcement of our new partnership with Recuro, a Stockholm-based leading subscription business models consultancy....
Recurly’s own David Krauss, Vice President of Product Marketing, Aswin Kurella, Head of Product for revenue recognition, and Steve Springsteel, Chief Financial Officer, sat down for a webinar about...
G2, a peer-to-peer review site for business software and services, has given accolades to Recurly in its Mid-Market Implementation and Usability Indexes for subscription revenue management for the winter...
The evolution of subscriptions leads us to a web of advancements. From digital wallets to omnichannel experiences, subscriptions are a sign of the changing times and consumer demands. Mobile apps...
While Black Friday kicks off one of the biggest shopping holidays of the year, Cyber Monday is giving it a run for its money. The pandemic has given shoppers more...
A genealogy website based in London, Findmypast is dedicated to finding family stories and bringing them to life. When it first started 65 years ago, Findmypast was solely dedicated...
From November 8 to 10, Subscription Insider hosted Subscription Show 2022 with FlexPay and keylight. Taking place in New York City’s Convene Conference Center...
What started as standard royal entertainment via tapes and documentaries blossomed into a full-blown on-demand streaming service devoted to Royalty worldwide. In 2018, True Royalty TV started a direct-to-consumer...
Every subscriber matters. Especially when your business runs on a subscription model. Of course, all businesses can expect to struggle if they don’t engage customers and keep them happy. However,...
This week, Amazon simplifies its Kids+ subscription pricing structure while maintaining easy access for both Prime and non-Prime members. Also, Autonomy, an electric vehicle subscription company, arrives in California. Amazon’s...
This week, the Jonas Brothers are launching their very own video subscription service with exclusive content. Also, TikTok has released a subscription comedy series, Finding Jericho. Jonas Brothers launch video...
It’s a big week for subscriptions! TikTok competes with streaming services with its own LIVE subscriptions, the NFL is launching its own mobile-first streaming option, GameStop launches digital wallets, and...
This week, Google announced prepaid app subscriptions in emerging markets to help them reach users in areas where pay-as-you-go is normal. Netflix explores lives streaming that opens up more possibilities...
This week, Instagram tests NFTs for creators and collectors, Netflix plans for a cheaper, ad-supported plan this year, Discovery+ joins Roku Channel, and Sweetgreen combines subscription offers with a loyalty...
Is Disney+ next to crack down on password sharing? Several weeks after Netflix announced its testing fees for password sharing, Disney+ may be inching towards the same fate for...
The latest industry news reveals that Amazon Prime is unveiling a new payment option, Peacock talks about its stellar first quarter in 2022, and Pokemon Unite is joining the subscription...
This week, the debut of a few new subscription services may be overshadowed by CNN+ and its abrupt end one month after it launched. Panera, Polaris, and Smoothie King, however,...
Subscription businesses are finding new ways to offer value to their customers, such as print magazines and digital bundles from National Geographic and Disney+, Disney park perks, and more. Also,...
Cash flows differently for every business. Revenue recognition in a subscription business model can be challenging to understand, calculate, and report without all accountants following a revenue recognition standard. Accounts...
This week, Google Play adds a new billing option to its apps and Apple expands on its subscription offers–this time for business. Also, Amazon tries to stay competitive by bringing...
One of the most important aspects of subscriptions is payment methods. According to a study by Linnworks, “[n]early nine in ten say seamless and flexible payment options speed up...
A lot is happening with consumer subscriptions! Borrow a Tesla for a flat monthly fee, GTA and PlayStation join the subscription world, get monthly Pokémon tees delivered to you via...
In the week of March 20, Netflix, Apple, and Google Play venture out of their comfort zones, Hulu offers Disney+ at a low price, and more. Netflix acquires Boss Fight,...
As more companies turn to subscription-based models, it becomes more important to understand what leads to revenue growth and what prevents customer attrition. Every company faces churn; it’s inevitable.
During the week of March 13, we learn about the need for 8-digit Bank Identification Numbers, Netflix testing fees for password sharing, and more. Get ready for 8-digit Bank Identification...
This week, Disney+ is bringing ads into the mix, the UK is loving subscriptions, Walmart and Spotify join forces, and more. Cheaper, ad-supported option coming to Disney+ in late 2022...
This week, we discuss global events that are impacting consumer behavior in parts of the world and a new streaming service subscription from CNN. Brace for a significant increase in...
In the business of subscriptions, one thing is guaranteed: Business growth is at the center of all our goals. To gather insights on how some of the biggest names in...
Thousands of brands around the world have chosen Recurly as their subscription management and billing platform. Our high-growth model has helped companies eliminate the friction of legacy solutions, optimize the...
“Card declined”—two words that subscription businesses hate to hear. Credit card declines result in the loss of revenue and increased churn, impacting your bottom line. Some number of declines are...
