Get fresh insights and proven strategies to grow your subscriptions faster.
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A subscription pricing strategy is the set of decisions that determine how you structure, position, and evolve your pricing. This includes your billing model, plan design, price points, and flexibility...
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A customer upgrades their plan halfway through the month. Do you charge full price for the new plan? Give them the old plan for free until renewal? Try to charge...
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At Recurly, we are dedicated to thoroughly integrating AI across our platform. We have a strong history of applying machine learning in our products and services. As LLMs and AI...
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Most subscription businesses treat all cancellations the same. Whether a customer is leaving because they are angry or bored of the service, they get the same "Please stay!" email or...
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Traditional trial conversion is trending down significantly, falling from 47% in 2021 to 34% in 2025 according to Recurly’s 2026 State of Subscriptions report. The market is saturated, and...
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While every business strives for customer loyalty, you cannot expect lasting commitment without providing the right incentives. If you fail to reward your customers, they will have little reason to...
After years of "growth at all costs," the industry has hit a turning point where acquisition is no longer the only metric that matters. Today, growth is about how well...
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Pricing strategies for subscription businesses shape your revenue and retention. How you structure plans, tier features, or charge for usage affects who buys and how long they stay. Pricing...
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We know you're constantly balancing aggressive acquisition targets with the need to keep your current customers happy. It’s a lot to manage, especially when 52% of consumers canceled at least...
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If you feel like the old playbook isn’t working as well as it used to, you aren’t alone. The landscape has shifted, and we have the data to prove it....
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