Spoiling man’s best friend just got a lot easier, all thanks to BARK’s decision to partner with Recurly.
BARK, the dog enthusiasts responsible for BarkBox, are leading the pack in subscription business. And they’re doing so by opting for the best technology to optimize their recurring payments and plans offerings.
In their early stages, the BARK team focused their limited technical resources on ensuring a pawsitive subscriber experience. This commitment to improving customer satisfaction is what brought them to Recurly.
Since partnering with Recurly, BARK has been able to power their subscriber lifecycle and payments operations, freeing up resources, enabling better decision-making, and opening doggie-doors to new subscription offerings. Recurly’s powerful API and webhooks have flawlessly integrated with BARK’s existing systems, enabling automatic order fulfillment to help customers get their BarkBox ASAP. And, thanks to Recurly’s flexible plans and pricing, BARK has seen increases in retention and lifetime value.
Not having to worry about managing subscription billing because Recurly handles that for us has been huge. It has enabled us to focus on the elements that are core to our business—the customer experience and the box.
—Becky Segal, VP of Platform Engineering at BARK
Don’t get stuck chasing your tail. Read the full BarkBox customer story to learn how to get your paws on greater lifetime value, customer loyalty, and plan flexibility.