Consumer Goods & Retail
Show subscribers value beyond the box
Turn one-time shoppers into subscribers with subscription solutions built for enterprises
Why Recurly?
The Recurly subscription management platform gives consumer goods and retail brands the agile tools needed to grow & retain subscriber bases, and move into new markets, without the technical debt.
Crafted for scalability:
Deep integrations and configurability, built on a global-ready infrastructure.
Smart moves, fast growth
Test, benchmark, and get to market faster with expert-driven insights.
Expertise you can trust:
15+ years of partnership, thought leadership, and white-glove service.
If you can sell it, you can likely sell a subscription to it
The average American spends $219 each month on subscriptions. We sign up for everything from dinners, movies, wine, and babysitters to workouts, watches, and socks. Subscription-based services provide consumers with the convenient and personalized experiences they love. And subscription-based services provide companies with a steady stream of recurring revenue.
Challenge
You’ve launched a new subscription model, or are thinking about it, but you aren’t sure how to make it work in new markets, or solve inefficient workflows without leaving the subscriber experience on the back-burner.
Solution
You need a subscription platform that can proactively surface opportunities for growth, offers world-class checkouts with the payment methods your buyers want, and a solution that grows wherever you do.
- Fight churn with confidence using our powerful revenue recovery tools. In 2024, Recurly helped merchants recover over $1.3 billion in revenue through features like dunning and intelligent retries.
- Guide you on your subscription journey, whether you’re launching new subscriptions, scaling globally, or looking to modernize your tech stack.
- Automate complex and time-consuming cross-border taxes and revenue compliance (VAT, GDPR, PCI, IFRS–15, etc.).
Not having to worry about managing subscription billing because Recurly handles that for us has been huge. It has enabled us to focus on the elements that are core to our business—the customer experience and the box.
Read case studyKey features
Recurly delivers the technology and insights essential for your success — helping merchants achieve an average 16X ROI when choosing our platform.
Plans, pricing & promotions
Quickly configure and launch new plans and present the right offer at the right price — and easily offer discounts and promotions.
- Pricing models: Deploy segmented pricing experiments across numerous pricing models, from fixed to quantity-based, usage-based, ramp, one-time, and prepay
- Coupons and discounts: Entice, retain, and reward subscribers with discounts, coupons, and limited-time or ongoing offers.
- Cancel saves: Save subscribers from churn by creating and testing cancel save paths via discount, promotions, or pausing their subscription
Subscriber management
Drive growth faster with cohesive subscriber management, personalized in-product communications, and proactive subscription insights.
- Subscriber autonomy: Allow subscribers to easily upgrade, downgrade, start, pause, make additional purchases, and cancel subscriptions with in-app prompts
- Multi-subscriptions: Allow subscribers to efficiently manage multiple subscriptions per account, consolidating management of customers with multiple subscriptions across your product and brand portfolio.
- Communicate in-app or across channels: Allow subscribers to efficiently manage multiple subscriptions per account, consolidating management of customers with multiple subscriptions across your product and brand portfolio.
Payments orchestration
Present a symphony of payment options including credit cards, Amazon Pay, PayPal, Venmo, Apple Pay, Google Pay, SEPA, BACS, BECS, ACH, and more.
- Payment gateways: Expand and reach new subscribers worldwide with prebuilt integrations to 20-plus gateways and support for 140-plus currencies
- Alternative payment methods: Explore and add new payment methods quickly and easily, supporting both local and global payment options
- Subscriber wallet: Reduce declines and increase payment assurance by allowing subscribers to store multiple payment methods
Churn management
Be proactive in fighting churn. Use the best-in-class tools to maximize recurring revenue.
- Intelligent retries: Recover more declined transactions using machine-learning, or apply your own retry configuration
- Account updater: Reduce declines due to expired cards by keeping card data up-to-date without manually processing
- Dunning and Recurly Engage: Use Dunning and Recurly Engage to automate billing reminders, recover carts, reduce churn, and deliver personalized messages that boost retention and growth. Leverage Dunning to automate timely billing reminders and seamlessly update payment details. With Recurly Engage, recover abandoned carts, reduce churn, enhance onboarding experiences, and deliver impactful upsell and cancellation messages — all designed to drive customer retention and growth.
Automated billing
Simplify and automate every aspect of subscription billing and invoicing — and scale with confidence no matter how complex the situation.
- Invoice customization: Customize invoice and receipt templates based on your branding, assigning templates to individual subscribers
- Charges and credits: Automate or manually create custom charges and credits, billed separately or included with the next subscription invoice
- Taxes and compliances: Automate the calculation and collection of taxes, including VAT and GST, configurable at the country and state level
Customizable, in-depth analytics
Answer these questions and more with actionable insights into your subscription performance including customizable, advanced analytics.
- Are subscriptions revenue growing?
- How are app stores and web subscriptions performing?
- What is driving subscriber churn?
- Which plans are performing best?
- What is my average customer lifetime value?
App management
Recurly app management delivers a complete picture of subscriptions across app stores with web subscriptions through a simple, automated data sync.
- Enhanced subscriber view: Gain a holistic view of all subscriptions with access to subscription details to fuel faster, more-informed decisions
- Cross-platform analytics: Compare and analyze performance, revenue, and growth across app stores and web with dashboards and reports
- Cross-platform revenue recognition: Automate ASC-606 and IFRS-15 compliance across web and app stores with Recurly revenue recognition
Revenue recognition
Streamline and automate ASC-606 and IFRS-15 compliance with multiple revenue reporting standards using an enterprise-grade, configurable solution.
- Revenue management: Simplify accounting with advanced automation, built for high-velocity businesses offering complex plans
- Revenue compliance: Automate revenue recognition processes complicated by diverse sets of subscription contracts and pricing models
- Revenue forecasting: Close the books faster and forecast recurring revenue with greater accuracy and predictability within a single UI
Scale with confidence
Secure integrations
Extend our flexible subscription platform to the ecommerce platform of your choice, and the rest of your stack.
Get connected
Connect seamlessly with leading applications for accounting, ERP, taxes, sales and marketing, data warehouses, fraud management and more through the Recurly partner ecosystem.
View all partner integrations
Recommended resources
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