Time for our Friday wrap-up in Subscriptions Weekly!

This week, we’re diving into some big moves across the subscription world. First up, Chick-fil-A is cooking up something new with their own streaming service—yes, you read that right! Then, YouTube is making history as the first streaming platform to hit 10% of all TV viewing in the U.S.

Meanwhile, Walmart+ is teaming up with Burger King to offer exclusive meal deals that cater to busy lifestyles. And lastly, Amazon is expanding its grocery delivery game with a new annual plan and broader discounts. Let’s dive in!

Chick-fil-A dives into streaming world with original content

Chick-fil-A is cooking up more than just chicken sandwiches—they're diving into the entertainment world with their own streaming service. By partnering with top production companies, Chick-fil-A plans to serve up family-friendly originals and licensed content. As the latest non-entertainment brand to jump into original content creation, they're joining the likes of Lyft and Airbnb. Check out the full article in Variety.

YouTube becomes the first streaming platform to hit 10% of U.S. TV viewing

YouTube just set a new benchmark, becoming the first streaming platform to capture over 10% of all TV viewing in the U.S. According to Nielsen, streaming is no longer just a contender—it’s the reigning champion, surpassing both broadcast and cable. With 41.4% of TV viewing now dedicated to streaming, July marked the most dominant performance by a single viewing category in Nielsen’s history. Read more at Social Media Today.

Walmart+ ‘teams up with Burger King for exclusive member meal deals

In a move to compete more effectively with Amazon Prime, Walmart+ is now offering members 25% off any digital order at Burger King, plus a free Whopper every three months with any purchase starting in September. As retailers and fast-food chains launch value deals to attract budget-conscious customers, the Walmart+ partnership with Burger King is an attempt to boost membership appeal by offering a practical solution for busy customers. Full article available at Reuters.

Amazon expands grocery delivery service with new annual plan

Amazon is shaking up its grocery delivery game by adding an annual plan to its subscription service and extending discounts to all Prime Access members. Following the success since its April launch, this move offers unlimited delivery on orders over $35 from Amazon Fresh, Whole Foods Market, and local retailers. Now available in 3,500 cities and towns, Amazon says it’s making grocery shopping more convenient and cost-effective for its members. Learn more about the story on PYMNTS.

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