In the bustling streets of New York City, October 24 and 25 marked an exciting event for growth professionals—Subscription Show. Presented by Subscription Insider, this dynamic gathering brought together industry experts, enthusiasts, and pioneers to explore actionable advice to maximize ROI.

The event kicked off with high anticipation as industry leaders, including representatives from Forbes, The Atlantic, and the NBA, gathered to share their expertise. Over two days, attendees immersed themselves in discussions about the evolving subscription industry, sharing ideas and strategies that drive sustainable growth in this rapidly changing market.

And as a proud sponsor at Subscription Show, our goal was to meet and chat with like-minded professionals about growth strategies and trends, as well as introducing attendees to the world of Recurly.

A conversation about monetization milestones with The Atlantic and Forbes

Rachel Sheriff, Recurly’s Customer Chief Officer and Jeff Sheldon, Recurly’s Chief Architect sat down with Megha Garibaldi, The Atlantic’s Chief Growth Officer and Lynn Schlesinger, Forbes’ Chief Customer Experience Officer for an exciting panel. 

The panel offered a roadmap for B2C and B2B companies to enhance subscriber experiences while optimizing for peak monetization moments. The discussion revolved around three top-of-mind topics for any growth leader:

  • Acquisition: Finding the ideal promotional offers to convert more subscribers, and the critical role testing plays when designing a subscription plan.

  • Retention and engagement: Using the right channels and tactics to increase customer lifetime value (LTV), and how data is key to refine your messaging for personalized experiences. 

  • Future trends: Understanding what’s next and how companies can get ahead of market changes.

Looking for insights to future-prep your business? Join us on November 13 for a free virtual experience,  Subscription Sessions, the industry event of the year!

An exclusive dinner with Worldpay and Avalara

This insightful event was also paired up with our exclusive dinner, hosted in partnership with Worldpay and Avalara at the Warren Street Hotel—an eclectic place with a personality of its own. A combination of fun patterns, colorful art, and a high-end dining experience that set the mood for networking and engaging conversations.

We had a full table, 34 guests joined us to explore the key lifecycle moments of a subscriber and how to optimize them to boost revenue. We chatted through industry predictions, and most importantly, the most bizarre subscription our guests had seen or owned. Ever heard of a cow art membership?

Subscription Show is a testament to how the subscription model is transforming industries. With technology advancing at a rapid pace and consumers becoming more discerning than ever, staying competitive requires a quick response to subscribers' needs and demands. 

Interested about how Recurly can help you get ahead of what’s next? Let’s have a chat!