While acquiring new customers is essential, retaining existing ones is often more cost-effective and leads to higher lifetime value. According to our latest commissioned study by Hanover Research, both mature and early-stage businesses consider declining retention (64%) and engagement (58%) their top consumer challenges. 

This highlights the critical importance of customer retention strategies for sustained growth and profitability—here are the most common:

Subscription retention through resonation. The most common best practices for customer retention for mature and early-stage businesses: Regular subscriber communication (58%), excellent customer service (57%), reviewing and updating offers regularly (54%), transparent billing (47%), personalized content (46%), alternative payment methods (37%), plan downgrades/ pause option (29%). Between March and April 2024, Recurly commissioned Hanover Research to define a consumer subscription maturity model that enables subscription businesses to benchmark their current state.

Expanding your subscription business internationally adds another layer of complexity to customer retention strategies.

Our guide, Going global: The essential guide for expanding your subscription business, provides comprehensive, tailored marketing strategies to attract and engage diverse market segments.

From understanding local market nuances to employing effective retention strategies, this playbook is invaluable for any subscription business looking to scale globally.

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