As businesses evolve and mature, they often find themselves at a crossroads: stay local or take the leap into global markets. While expanding internationally presents immense opportunities, it also comes with unique challenges. 

Successfully acquiring customers in new markets demands tailored strategies that consider local dynamics. Market research is essential to identify target demographics and design acquisition strategies that resonate with local audiences.

According to Hanover Research, these are the top three strategies used by mature and early-stage businesses when acquiring new subscribers. 

Acquisition through localization. The most common best practices for customer acquisition for mature and early-stage businesses are social media and influencer marketing (59%), promotions (58%), and free trials (57%). Between March and April 2024, Recurly commissioned Hanover Research to define a consumer subscription maturity model that enables subscription businesses to benchmark their current state.

Moreover, strategic partners are crucial during global expansion as they offer local expertise and valuable insights into market conditions, customer preferences, and regulatory landscapes.

Expanding your subscription business internationally can be complex, but you don’t have to do it alone. 

Our guide, Going global: The essential guide for expanding your subscription business, provides comprehensive, actionable steps for subscription businesses seeking to acquire new customers in international markets. 

From identifying the right markets to forming strategic partnerships, this playbook covers everything you need to know to make your global expansion a success. 

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