A seamless, efficient subscription billing process can create a positive subscriber experience, build customer loyalty, and drive sustainable growth. However, most companies still struggle with immature technology and practices that don’t allow for business flexibility and scalability.

Our commissioned study conducted by Forrester Consulting on behalf of Recurly, The payment experience is critical to subscriber growth and retention, explores the challenges and opportunities in subscription management and recurring billing solutions for consumer subscription brands.

Here’s what we found.

Failed payments don’t just hurt revenue: They damage customer relationships. Navigating subscription management requires an approach that prioritizes operational efficiency and customer satisfaction. Mature strategies and technologies are essential to growth.

By addressing issues such as failed payments and outdated technologies, businesses can unlock significant opportunities for growth. Improving billing management and leveraging consumer expertise are key steps in this process.

Read the commissioned study from Forrester Consulting to learn more about opportunities for growth.