The role of customer retention management in subscription success
Reporting shows that customer acquisition costs have risen over 222% in the past ten years, while acquisition rates have dropped from 4.1% in 2021 to just 2.8% in...
Matthew Calhoun
Customer retention strategies for subscription-based businesses
Adding new subscribers means little if they don’t stick around. Recurring revenue depends on retention. Yet, many companies still treat churn as a reporting metric instead of a solvable...
Mixed cart checkout: Boost sales and delight customers
Customers today demand flexibility when shopping online. For subscription businesses, enabling a simplified purchase of both recurring and one-time products in a single transaction can be a big win for...
Delivering real value: How to keep subscribers engaged
Engaged subscribers don’t just stick around longer; they’re also more likely to spend more and advocate for your brand. But how do you deliver continuous value that keeps subscribers...
Key takeaways from 2025 State of Subscriptions: Industry benchmarks & trends
In a riveting panel discussion focused on the 2025 State of Subscriptions report, leaders from Codecademy, Chegg, Lucidchart, and Recurly shared their wisdom on the rapidly...
Building trust: The key to keeping subscribers around
It’s no secret that it's cheaper to keep an at-risk subscriber than to acquire a new subscriber. But how do you keep subscribers renewing year after year? Better yet, how...
Why retention should be your #1 business goal in 2025
A new era is dawning in the subscription industry. From our exclusive reporting and data found in our 2025 State of Subscriptions report, retention should be the #1 metric...
The 2025 State of Subscriptions: A sneak peek into emerging trends
Our annual industry leading report, the 2025 State of Subscriptions just dropped, providing exclusive data on market performance, future trends, and key challenges in 2025. With insights from over...
A ruthless retention strategy: How to win and keep subscribers for the long term
The landscape for subscriptions services has changed dramatically during the 2020s. After the rapid acquisition phase of the early 2020s, merchants face a new set of challenges. Retention is becoming...