Building trust: The key to keeping subscribers around
It’s no secret that it's cheaper to keep an at-risk subscriber than to acquire a new subscriber. But how do you keep subscribers renewing year after year? Better yet, how...
Matthew Calhoun
Why retention should be your #1 business goal in 2025
A new era is dawning in the subscription industry. From our exclusive reporting and data found in our 2025 State of Subscriptions report, retention should be the #1 metric...
The 2025 State of Subscriptions: A sneak peek into emerging trends
Our annual industry leading report, the 2025 State of Subscriptions just dropped, providing exclusive data on market performance, future trends, and key challenges in 2025. With insights from over...
A ruthless retention strategy: How to win and keep subscribers for the long term
The landscape for subscriptions services has changed dramatically during the 2020s. After the rapid acquisition phase of the early 2020s, merchants face a new set of challenges. Retention is becoming...