Key takeaways: Churn has two distinct causes. Your strategy must address both voluntary churn (customers actively canceling due to issues like price or value) and involuntary churn (customers leaving unintentionally...
In the competitive subscription market, understanding what truly motivates your customers is the key to growth. With acquisition rates slowing and competition heating up, fine-tuning your strategies and truly...
In the subscription business, winning a customer is only the beginning. If you're ready to take serious steps to reduce customer churn rates, there's a lot of good news. It...
The global subscription e-commerce market is expected to hit around USD 784.4 billion by 2032, growing at a compound annual growth rate (CAGR) of 25.5% from 2023 to 2032....
With the Software as a Service (SaaS) industry set to hit about $1.1 trillion by 2032, one thing is clear: SaaS subscription models are here to stay. But as...
You can't fix churn if you don't measure it. Many subscription businesses focus on growth, but overlook that it costs five to 25 times more to acquire a customer...
From food delivery to Microsoft Office to Webflow — it seems like there's a subscription service for everything these days. The data reflects this trend, as the subscription industry has...
Without a clear pricing model and tech stack, businesses lose revenue through failed payments, weak retention, and churn that could have been prevented. To build predictable recurring revenue, businesses...
Reporting shows that customer acquisition costs have risen over 222% in the past ten years, while acquisition rates have dropped from 4.1% in 2021 to just 2.8% in...
Adding new subscribers means little if they don’t stick around. Recurring revenue depends on retention. Yet, many companies still treat churn as a reporting metric instead of a solvable...
Customers today demand flexibility when shopping online. For subscription businesses, enabling a simplified purchase of both recurring and one-time products in a single transaction can be a big win for...
Engaged subscribers don’t just stick around longer; they’re also more likely to spend more and advocate for your brand. But how do you deliver continuous value that keeps subscribers...
In a riveting panel discussion focused on the 2025 State of Subscriptions report, leaders from Codecademy, Chegg, Lucidchart, and Recurly shared their wisdom on the rapidly...
It’s no secret that it's cheaper to keep an at-risk subscriber than to acquire a new subscriber. But how do you keep subscribers renewing year after year? Better yet, how...
A new era is dawning in the subscription industry. From our exclusive reporting and data found in our 2025 State of Subscriptions report, retention should be the #1 metric...
Our annual industry leading report, the 2025 State of Subscriptions just dropped, providing exclusive data on market performance, future trends, and key challenges in 2025. With insights from over...
The landscape for subscriptions services has changed dramatically during the 2020s. After the rapid acquisition phase of the early 2020s, merchants face a new set of challenges. Retention is becoming...
