From a small startup in an apartment building in 2009 to a multinational business spanning across the globe, Recurly has grown to become the go-to platform for subscription management. We’ve been able to do this not only through our leading technology and support infrastructure, but with the goal of always helping merchants be prepared to adapt to the changes of the subscription market.
Thousands of companies use our platform to build their subscription plans with ease. We’ve done all the hard technical work to make sure you can focus on the most important aspects of your business. We’ve created a platform that allows subscription leaders to build, scale, and stay ahead of consumer expectations.
With Recurly, you don’t have to fall behind — instead, you can get ahead of what’s next.
Joe Rohrlich
Chief Executive Officer
Joe Rohrlich
Chief Executive Officer
Joe joined Recurly to lead the company in a new phase of growth and super-charge the capabilities of our subscription platform across the globe.
Prior to Recurly, Joe was CEO of Top Hat, the leading higher education engagement platform, scaling to serve over 750 universities and completing multiple acquisitions. Before this, Joe led a range of customer and go-to-market teams at Bazaarvoice, as CRO and General Manager EMEA, realizing tenfold revenue growth over his 11-year tenure.
Outside of work, Joe enjoys world travel with his family, cheering for the Michigan Wolverines, and playing rec league tennis in Austin, Texas.
Priya Lakshminarayanan
Chief Product Officer
Priya Lakshminarayanan
Chief Product Officer
Priya Lakshminarayanan came to Recurly from Brex where she was the Vice President of Product for Growth, Monetization and Risk product areas. She was responsible for driving product-led growth at Brex and championed Brex’s expansion into the Enterprise segment. Prior to Brex, Priya was a product director at Meta leading the Trust & Safety effort for Commerce and Business Messaging products across the Meta family of apps.
Priya is a product management leader with close to 25 years of experience in building and launching both Enterprise as well as B2C products. Her strong engineering background combined with a sense of empathy for the customer enables her to seamlessly span engineering and business work streams to launch and scale new product initiatives. Prior to Brex and Meta, she has shipped a variety of products at industry leading technology companies such as PayPal, EMC and Microsoft. Priya holds a Master’s degree in Computer Science from Virginia Tech. She lives with her husband and two kids in the Bay Area.
Tony Allen
Chief Technology Officer
Tony Allen
Chief Technology Officer
Tony has led Recurly's technology strategy, building a team focused on customers, collaboration, and continuous improvement.
With over 20 years of experience, Tony has led technology initiatives at Fortune 500 companies like PayPal and Verisign, as well as startups like Signio, Inc. At PayPal, he played a key role in scaling Venmo and expanding PayPal's reach with Marketplaces. Tony’s experience gives him an unique perspective for conquering challenges and scaling technology when platform security is paramount.
Outside of work, Tony enjoys mountain biking, hiking, and exploring the Bay Area with his wife and three sons.
Matthew Schurk
Chief Revenue Officer
Matthew Schurk
Chief Revenue Officer
Matt leads Recurly’s global go-to-market organization—sales, solutions, and revenue operations—focused on helping subscription brands grow faster with the Recurly platform.
Before Recurly, Matt served as Chief Revenue Officer at Auctane where he scaled enterprise and commercial motions across North America and EMEA. Previously, he was Chief Revenue Officer at Top Hat, the leading higher education engagement platform, scaling to serve over 750 universities and completing multiple acquisitions. Before that, he spent eight years at Bazaarvoice in progressively senior sales and client success roles while contributing to nearly tenfold revenue growth over his tenure. Across these teams he’s known for data-driven execution, coaching high-performing leaders, and building durable, predictable revenue engines.
Matt holds a B.A. from Marquette University and an M.B.A. from Seattle University. Outside of work, he’s based in Austin with his family and spends his free time fly-fishing, traveling, and snowboarding.
Rachel Sheriff
Chief Customer Officer
Rachel Sheriff
Chief Customer Officer
With over 20 years of experience, Rachel brings a strategic and veteran experience to deliver top-notch customer experiences by blending technology, data, and creativity.
Rachel heads the customer success and professional services teams, driving value across the customer lifecycle. Before Recurly, she served as Chief Customer Officer at Eptura, leading multiple customer-focused teams. Her career includes senior roles at LogicMonitor, Accruent, and Bazaarvoice, where she worked with global Fortune 100 clients and managed complex product suites.
On top of that, Rachel is a graduate of Vista Equity Partners' High Potential Leadership Program and holds a bachelor’s degree from Louisiana State University. Based in Austin, Texas, she enjoys family ski trips and watching her kids play lacrosse.
Eric Steele
Chief Financial Officer
Eric Steele
Chief Financial Officer
Eric is a strategic finance leader with over 15 years of experience scaling high-growth SaaS and technology businesses. He’s known for building high-performing teams that unlock sustainable growth and long-term value creation.
Prior to Recurly, Eric was CFO at Paytronix, a hospitality software provider, where he led the business to profitable growth and a successful strategic sale. Before Paytronix, Eric led finance, corporate development, and investor relations at Snap One. He played a key role in scaling Snap One to over $1B in revenue and taking the company public.
His ability to align financial strategy with product innovation and customer value will continue to position Recurly as the leading subscription growth platform.
When Eric isn’t working to scale Recurly, he enjoys sports with his three sons, cheering on the UNC Tar Heels, and traveling to explore new places.
Jemima Bowden
Chief Human Resources Officer
Jemima Bowden
Chief Human Resources Officer
Jemima is a results-oriented leader with over 20 years of hands-on leadership experience in the people function, specializing in the SaaS space with a proven track record of scaling global businesses. She is known for building and optimizing human resources strategies that drive growth and foster strong employee experiences.
Prior to Recurly, Jemima served as the CHRO at Quorum Software, where she masterfully transformed and invigorated the culture of a global company, fostering a dynamic and cohesive environment. Before Quorum, she spent several years at Bazaarvoice, where she held several key leadership roles, and played a critical role in their talent and people strategy. Her extensive background in both startups and Fortune 500 companies uniquely positions her to help Recurly scale with a focus on its most valuable asset: its people.
When not working, Jemima is a global explorer at heart, often traveling to new countries and revisiting already loved ones with her family and friends. A native of the UK who moved to Miami after college, she now resides in Austin, where she embraces the city's outdoor beauty by doing yoga, cooking, gardening, and exploring the serene hill country and lakes. Her diverse life experiences and passion for different cultures fuel her approach to building and celebrating a collaborative workplace.
Jonas Flodh
Head of Strategic Partnerships & Corporate Development
Jonas Flodh
Head of Strategic Partnerships & Corporate Development
Jonas is an entrepreneurial executive with extensive experience in high-tech leadership, known for launching new products and driving digital businesses to success. From navigating digital business growth, successful exits, and post-exit integration, Jonas also has comprehensive experience working in markets like Silicon Valley, London/UK, Europe, and Scandinavia.
Before joining Recurly, Jonas was VP & GM at Ooyala's AdTech business unit, where he led R&D, Sales, and Customer Teams. With a strong background in the OTT and AdTech sectors, he has held key roles like VP Products at Ooyala, CPO at Videoplaza, and CTO at Tradedoubler.
Jonas holds an M.Sc. in Industrial Economy & Management from KTH Royal Institute of Technology, Stockholm, and is an INSEAD Business School alum. Based in Silicon Valley, Jonas enjoys traveling and is passionate about international affairs and outdoor activities like biking, hiking, skiing, and boating.
Joe Rohrlich
Chief Executive Officer
Joe joined Recurly to lead the company in a new phase of growth and super-charge the capabilities of our subscription platform across the globe.
Prior to Recurly, Joe was CEO of Top Hat, the leading higher education engagement platform, scaling to serve over 750 universities and completing multiple acquisitions. Before this, Joe led a range of customer and go-to-market teams at Bazaarvoice, as CRO and General Manager EMEA, realizing tenfold revenue growth over his 11-year tenure.
Outside of work, Joe enjoys world travel with his family, cheering for the Michigan Wolverines, and playing rec league tennis in Austin, Texas.
Priya Lakshminarayanan
Chief Product Officer
Priya Lakshminarayanan came to Recurly from Brex where she was the Vice President of Product for Growth, Monetization and Risk product areas. She was responsible for driving product-led growth at Brex and championed Brex’s expansion into the Enterprise segment. Prior to Brex, Priya was a product director at Meta leading the Trust & Safety effort for Commerce and Business Messaging products across the Meta family of apps.
Priya is a product management leader with close to 25 years of experience in building and launching both Enterprise as well as B2C products. Her strong engineering background combined with a sense of empathy for the customer enables her to seamlessly span engineering and business work streams to launch and scale new product initiatives. Prior to Brex and Meta, she has shipped a variety of products at industry leading technology companies such as PayPal, EMC and Microsoft. Priya holds a Master’s degree in Computer Science from Virginia Tech. She lives with her husband and two kids in the Bay Area.
Tony Allen
Chief Technology Officer
Tony has led Recurly's technology strategy, building a team focused on customers, collaboration, and continuous improvement.
With over 20 years of experience, Tony has led technology initiatives at Fortune 500 companies like PayPal and Verisign, as well as startups like Signio, Inc. At PayPal, he played a key role in scaling Venmo and expanding PayPal's reach with Marketplaces. Tony’s experience gives him an unique perspective for conquering challenges and scaling technology when platform security is paramount.
Outside of work, Tony enjoys mountain biking, hiking, and exploring the Bay Area with his wife and three sons.
Matthew Schurk
Chief Revenue Officer
Matt leads Recurly’s global go-to-market organization—sales, solutions, and revenue operations—focused on helping subscription brands grow faster with the Recurly platform.
Before Recurly, Matt served as Chief Revenue Officer at Auctane where he scaled enterprise and commercial motions across North America and EMEA. Previously, he was Chief Revenue Officer at Top Hat, the leading higher education engagement platform, scaling to serve over 750 universities and completing multiple acquisitions. Before that, he spent eight years at Bazaarvoice in progressively senior sales and client success roles while contributing to nearly tenfold revenue growth over his tenure. Across these teams he’s known for data-driven execution, coaching high-performing leaders, and building durable, predictable revenue engines.
Matt holds a B.A. from Marquette University and an M.B.A. from Seattle University. Outside of work, he’s based in Austin with his family and spends his free time fly-fishing, traveling, and snowboarding.
Rachel Sheriff
Chief Customer Officer
With over 20 years of experience, Rachel brings a strategic and veteran experience to deliver top-notch customer experiences by blending technology, data, and creativity.
Rachel heads the customer success and professional services teams, driving value across the customer lifecycle. Before Recurly, she served as Chief Customer Officer at Eptura, leading multiple customer-focused teams. Her career includes senior roles at LogicMonitor, Accruent, and Bazaarvoice, where she worked with global Fortune 100 clients and managed complex product suites.
On top of that, Rachel is a graduate of Vista Equity Partners' High Potential Leadership Program and holds a bachelor’s degree from Louisiana State University. Based in Austin, Texas, she enjoys family ski trips and watching her kids play lacrosse.
Eric Steele
Chief Financial Officer
Eric is a strategic finance leader with over 15 years of experience scaling high-growth SaaS and technology businesses. He’s known for building high-performing teams that unlock sustainable growth and long-term value creation.
Prior to Recurly, Eric was CFO at Paytronix, a hospitality software provider, where he led the business to profitable growth and a successful strategic sale. Before Paytronix, Eric led finance, corporate development, and investor relations at Snap One. He played a key role in scaling Snap One to over $1B in revenue and taking the company public.
His ability to align financial strategy with product innovation and customer value will continue to position Recurly as the leading subscription growth platform.
When Eric isn’t working to scale Recurly, he enjoys sports with his three sons, cheering on the UNC Tar Heels, and traveling to explore new places.
Jemima Bowden
Chief Human Resources Officer
Jemima is a results-oriented leader with over 20 years of hands-on leadership experience in the people function, specializing in the SaaS space with a proven track record of scaling global businesses. She is known for building and optimizing human resources strategies that drive growth and foster strong employee experiences.
Prior to Recurly, Jemima served as the CHRO at Quorum Software, where she masterfully transformed and invigorated the culture of a global company, fostering a dynamic and cohesive environment. Before Quorum, she spent several years at Bazaarvoice, where she held several key leadership roles, and played a critical role in their talent and people strategy. Her extensive background in both startups and Fortune 500 companies uniquely positions her to help Recurly scale with a focus on its most valuable asset: its people.
When not working, Jemima is a global explorer at heart, often traveling to new countries and revisiting already loved ones with her family and friends. A native of the UK who moved to Miami after college, she now resides in Austin, where she embraces the city's outdoor beauty by doing yoga, cooking, gardening, and exploring the serene hill country and lakes. Her diverse life experiences and passion for different cultures fuel her approach to building and celebrating a collaborative workplace.
Jonas Flodh
Head of Strategic Partnerships & Corporate Development
Jonas is an entrepreneurial executive with extensive experience in high-tech leadership, known for launching new products and driving digital businesses to success. From navigating digital business growth, successful exits, and post-exit integration, Jonas also has comprehensive experience working in markets like Silicon Valley, London/UK, Europe, and Scandinavia.
Before joining Recurly, Jonas was VP & GM at Ooyala's AdTech business unit, where he led R&D, Sales, and Customer Teams. With a strong background in the OTT and AdTech sectors, he has held key roles like VP Products at Ooyala, CPO at Videoplaza, and CTO at Tradedoubler.
Jonas holds an M.Sc. in Industrial Economy & Management from KTH Royal Institute of Technology, Stockholm, and is an INSEAD Business School alum. Based in Silicon Valley, Jonas enjoys traveling and is passionate about international affairs and outdoor activities like biking, hiking, skiing, and boating.
Recurly isn’t just your average subscription management platform, we handle billions in revenue, increase customer loyalty, and help reduce churn as one of the top providers in the space. We have a robust platform that can get you the results you need at the scale you need.
average ROI for active merchants
in total payment volume
active subscribers on our platform
in annual recovered revenue
currencies enabled
of coupons/discounts created with our platform in 2023
at-risk subscribers saved
renewal invoice paid rate
No matter the subscriber capacity, Recurly is built to handle and tackle the biggest challenges companies face. We’ve helped companies unify platforms under one subscription service (Paramount+) and provided companies with the means to break industry norms with targeted subscriptions (Alaska Airlines). Creating winning subscriber experiences from sign-up, to payment, to renewal.
Launched lifecycle engagement tool with Redfast partnership
Recovers $1.3B in revenue for customers
Released new dashboards with in-app benchmarks fueled by then trends of more than 60 million subscribers
Grew subscribers by 388% on average over the last 5 years
Recovers $1.2B in revenue for customers
Customers see $2.2B in incremental revenue from add-ons
>63M active subscribers on Recurly, with a TPV of $12B
Recovers $1B in revenue for our customers
Acquires LeapRev and enhances revenue recognition capabilities
Recurly merchants see $480M in incremental revenue from add-ons
51M active monthly subscribers on our platform, with a total payment volume of $10.5B
Surpasses 40M subscriptions under management
Launches Wallet, Venmo, and pay-as-you-go capabilities for usage-based pricing
Introduces local payment methods in LatAm
Secures backing from Accel-KKR, a leading technology-focused growth equity firm
Surpasses $7B in annual transaction volume
New notable customers include: Scentbird, Ellevest
Recurly celebrates 10-year anniversary
New Orleans office opens, expanding the engineering team
Completes its “move to the cloud”
Raises $16.5M Series C funding round
Surpasses 15M subscriptions under management
New notable customers include: PupBox, AMC
From Albania to Zimbabwe, Recurly now has customers in practically every corner of the world
New notable customers include: Universal Studios, Kahoot!, and Codecademy
Hires its 100th employee
Surpasses $1B in annual transaction volume processed through its platform
New notable customers include: STARZ, Pipefy, and PandaDoc
Boulder office opens
Over 2,000 companies rely on Recurly to manage and bill their subscribers
New notable customers include: Paramount+, Reputation.com, ShipWorks, and Cinemark
Raises $12M Series B round
New notable customers include: Issuu, Alltrue
Crosses 1M subscriptions under management
New notable customers include: Sling TV, AccuWeather, and Sittercity
Reaches 1,000 customer milestone primarily through inbound means
Raises $6M Series A funding round led by Polaris Partners
New notable customers include: FabFitFun, Stitch Labs
Certified as PCI-compliant
Introduces coupon support to help customers acquire new subscribers
New notable customers include: Duo Security, JibJab, Alltrails, Pantheon, and ShipStation
Dan Burkhart joins as CEO and co-founder
Raises $1.6M investment seed round and launches its billing platform
Welcomes its first set of customers including Twitch, Unbounce, and Sprout Social
Hits 100th customer milestone
Moves from a startup incubator to its first office in San Francisco
Isaac Hall runs into a problem with making recurring billing work and founds Recurly in his apartment
From growth, revenue recovery, to gateway and currency support, Recurly has it covered.
View infographicDiscover how Recurly is powering recurring revenue for subscription businesses.
Read articleNew billing and payment options enable frictionless payments for subscription companies.
Read announcementSubscription benchmarks and data that provide deep insights into the metrics that matter most.
View research