Why subscription pauses are a powerful retention tactic
![Pausing memberships as a powerful retention tactic.](http://images.ctfassets.net/wob906kz2qeo/4v2aL2wKApYT6hHsw4lIu3/93c3551c06ddd8730413b9d8af96cf03/Blog_Header_1200x630.jpg)
Top line growth is no longer enough. As the focus moves from subscriber acquisition to retention, personalization has become a growth engine that strengthens relationships in this highly competitive market....