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When a major outage hits, it doesn't just crash systems — it affects customer trust, revenue, and sometimes, entire businesses. 37% subscribers canceled their service in the last year because...
Subscription businesses are not immune to change — and the pace is faster than ever. Since 2021, acquisition rates dropped from 4.1% to just 2.8%. Most subscription companies are...
Top line growth is no longer enough. As the focus moves from subscriber acquisition to retention, personalization has become a growth engine that strengthens relationships in this highly competitive market....
Subscription businesses are reaching a tipping point. With market saturation rising and competition intensifying, retention is no longer an afterthought — it’s the main driver for growth. Yet, many companies...
The landscape for subscriptions services has changed dramatically during the 2020s. After the rapid acquisition phase of the early 2020s, merchants face a new set of challenges. Retention is becoming...
