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We have all been there. You download a new app that promises to solve a problem or provide entertainment. You open it up, ready to dive in, but within three...
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Every subscription business faces churn, but your response to cancellations determines whether those customers return. A strategic customer winback campaign turns a lost subscriber into a renewed revenue opportunity. The...
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As a product manager, you're likely seeing an uncomfortable trend: a rise in voluntary churn from your European subscriber base. These aren't users who hate your product; they are cost-conscious...
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Failed payments cost subscription businesses billions in lost revenue each year. Manual spreadsheet tracking creates calculation errors and incomplete audit trails when managing thousands of subscriptions. Automated revenue recognition...
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When gateways can't handle international currencies or comply with regional regulations, you lose subscribers. Each failed transaction costs you both the immediate sale and potential future business from that customer....
The subscription economy has changed the way we live. From the way we stream shows, book travel, and shop for essentials to the way we access fitness, gaming, and learning...
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Giving away your product for free has been the backbone of such multi-billion dollar companies as Spotify, Dropbox, and Slack. Freemium services remove initial sign-up friction by allowing users to...
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Meta has announced a pilot programme in the U.K., allowing users to pay for an ad-free experience on Facebook and Instagram. While this move was made to follow compliance...
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The Federal Trade Commission’s historic $2.5 billion settlement against Amazon over deceptive Prime subscription practices marks a watershed moment for the subscription economy. While the click-to-cancel rule may...
Pricing doesn’t look the same everywhere. What feels competitive in San Francisco may not translate well in Liverpool. Giving enterprise customers the same discount as mid-market customers can undermine your...
Revenue recognition determines when businesses record revenue by identifying contracts, performance obligations, transaction prices, allocations, and satisfaction timing. Revenue recognition is the accounting process that determines when businesses...
Artificial intelligence has dominated headlines for years, but the real story unfolding now is less about futuristic breakthroughs and more about economics. How will this tech bring about a new...
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Subscription businesses lose millions when payments fail in different regions and with various payment methods. Handling transactions in multiple currencies, ensuring seamless integration of payment methods, and adapting to
During August 19 to 21, we hosted a three-part virtual series to explore one of the biggest questions in the subscription industry: What do subscribers really want? Hosted by Mary...
More than 50% of online shoppers are subscribed to an ecommerce subscription service, and many merchants have used the Shopify platform to build ecommerce juggernauts thanks to its simplicity...
Introduction The subscription economy is valued at an estimated $1.5 trillion. Ecommerce subscriptions can increase revenue and customer lifetime value. But most businesses struggle with churn, complexities with...
Stop right there. If you think localization is a side project — a “nice to have” or just a synonym for translation — you’re missing the point. The most successful...
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