With over 2,000 attendees, 100 speakers, and 3,000 one-on-one meetings, SubSummit is the world’s largest meetup for subscription professionals. It’s where leaders and innovative companies gather to share what’s new, what’s next, and how to drive stronger lifetime value (LTV).

Retention is the word on everyone’s lips, and for good reason. According to our State of Subscriptions report, acquisition rates are declining (2.8%), which means sustainable growth now means keeping your existing subscribers engaged long-term.

 If you want to win the retention game, you have to get serious about strategy, flexibility, and frictionless customer experience. But now, for the big news.

Why Recurly rises to the top

We’ve been recognized as the best subscription management platform at this year’s SubSummit Awards sponsored by Maverick Payments.

And let me tell you, this is no minor achievement. Think of this program as the “Oscars” of the direct-to-consumer (DTC), ecommerce, and subscription space —  shining a spotlight on the businesses that transform how the world buys, subscribes, and remains engaged. 

"Recurly winning Best Subscription Management Platform speaks volumes about the value they bring to the subscription industry. Their team gets it — they understand the importance of reducing churn, optimizing recurring revenue, and creating a seamless experience for both the brand and the customer. They’re not just solving problems — they’re driving real growth for subscriptions. That’s why they continue to stand out, " states Christopher George, CEO of SubSummit.

On behalf of the entire Recurly team, I want to extend a huge thanks to the SubSummit organizers for this incredible honor. Recognition from the top-tier leaders and innovators validates our ongoing commitment to improving performance for merchants in every vertical.

But what sets Recurly apart? Well, I’m glad to tell you: we lead through innovation and results.

Get ahead of what’s next with Recurly

Over the past several months, our product team has doubled down that sentiment — launching more than 50 innovations designed to help businesses grow smarter, move faster, and take on the world of subscriptions.

  • Growth on auto-pilot: With over 15 years of expertise and data from 2,200+ merchants, Recurly Compass is a powerful AI engine that offers personalized insights, playbooks, and unified search  to predict and shape the future.

  • Flexibility means retention: Recurly’s platform lets you easily customize plans (monthly, annual, hybrid, ramp pricing) so you can meet customers where they are. 71% of merchants now offer both monthly and annual plans. Flexibility pays off.

  • Frictionless, secure payments: With alternative payment methods (APMs) like PayPal and Apple Pay skyrocketing in usage (nearly 270% YoY), Recurly integrates seamlessly with the latest payment tech while minimizing fraud-related declines.

  • Pause and loyalty mechanics: Core features like pause options (now used by 25% of subscribers), reward programs, and dynamic pricing are built to help you boost retention and incentivize returning customers. 

  • Unified revenue operations: Our platform gives full control over revenue recognition, streamlined integrations, and reporting across all revenue streams so our merchants can make smarter decisions.

Learn more about Recurly release: Spring edition '25 here.

It’s not about features for the sake of features. Everything we build is about creating engaging, personalized experiences across the entire subscriber lifecycle.

But that’s not all.

Introducing Recurly Commerce and Recurly Engage

Just last week, Recurly became the first and only platform to fully integrate billing, payments, analytics, real-time subscriber engagement, and ecommerce subscription management in just one place.

By acquiring Prive, now called Recurly Commerce, we strengthen our capabilities beyond digital subscriptions to include physical goods subscriptions, providing greater flexibility, scalability, and personalization for businesses.

Plus, with the acquisition of Redfast, rebranded as Recurly Engage, our merchants can now predict churn, deliver personalized prompts, and drive critical in-product actions when and where they matter most.

Read more about this exciting news in our press release here.

Ready to future-proof your subscription business?

If you're serious about fighting churn, building loyalty, and maximizing revenue, you need an adaptive, data-driven platform. Our team is here to show how Recurly can help you unlock recurring revenue growth. Book a demo today.

And if you're coming to SubSummit 2025, stop by our booth and say hi. Plus, catch our session with Megan Krouse, Director of Loyalty at Cinemark, where we'll go deep on the new rules of subscription retention and customer experience. Join us at the main stage on May 28th at 10:00 AM.