Optimizing global payments, navigating consumer journeys & new subscription laws
Welcome back to Subscriptions Weekly!
This week, we’re exploring how seamless payments are key to customer satisfaction and retention in global markets. Next, we dive into the complexities of today’s consumer journey and share three strategies to help brands connect with customers at the right time. Then, we take a closer look at new state-level subscription cancellation laws and their impact on the industry. And finally, Advanced Television highlights how Recurly’s rebrand and AI-powered tools are shaping the future of subscriptions.
Ready to dive in? Let’s go!
The road to going global: Proven strategies to build reliable global payment systems
Today, a seamless payment process is not just a convenience—it's critical to achieving customer satisfaction and retention, especially in international markets. Efficient and reliable payment systems build trust, encourage repeat business, and help companies thrive globally. But how are top companies doing it? In our latest blog post and infograhpic, based on insights from our commissioned study with Hanover Research, we examine their payment methods, gateways and more. Check it out here.
3 ways to connect with consumers during today’s complex journeys
Today’s consumer journey is more chaotic than ever, with people bouncing between platforms and moving beyond the traditional sales funnel. Brands are fighting for attention, often missing the mark with misaligned marketing that frustrates consumers and wastes resources. So how can you better connect with these customers? It’s all about following the data to understand what your customers really want, creating a seamless experience, and focusing on building authentic relationships. Martech breaks it down here.
Some states want to make it easier to cancel subscriptions
As federal efforts aim to simplify subscription cancellations, many states are stepping in with their own regulations. Tennessee, along with about half a dozen other states, has enacted new laws this year. While these changes are designed to protect consumers, some companies argue that tougher measures could end up causing more confusion than clarity. Here’s a closer look at the state-level legislation as well as insights from lawmakers, subscription advocates, and industry associations. Dive into the details here.
Recurly rebrands; new AI solutions
We’re still buzzing from our recent rebrand and excited to see Advanced Television dive into how it marks a major evolution for us! The feature highlights how we’ve enhanced our platform to help brands stay ahead of evolving subscriber expectations. It also covers the introduction of Recurly Compass, our suite of AI-driven tools designed to deliver personalized, proactive insights, enabling subscription teams to swiftly identify and seize new growth opportunities. Finally, the article also explores how our rebrand represents why we’re the partner subscription brands need to chart the course, push the pace, and go the distance in growing and retaining subscribers. Check it out!
Check out Recurly's content:
Dunning done right: 12% subscription revenue lift with Recurly
Struggling with payment failures? You're not alone. In the world of subscriptions, every missed payment means lost revenue and potentially lost customers. But here's the game-changer: Recurly's smart dunning isn't just about recovering payments—it's about boosting your bottom line and keeping your subscribers happy. Stop leaving money on the table. Optimize your dunning strategy today with Recurly and watch your subscription revenue soar. Download the case study now.
Unlock the potential of every successful subscription payment
Explore how payment optimization is pivotal for subscription success in this commissioned study conducted by Forrester Consulting on behalf of Recurly, offering insights on overcoming payment failures, reducing churn, and boosting growth. Download the study now.
