Welcome to Subscriptions Weekly! The subscription economy keeps evolving, with companies refining pricing models, scaling AI-driven services, and testing new revenue streams. This week’s biggest stories highlight how businesses are adapting to changing consumer expectations while driving growth and retention strategies.

Here’s what’s making headlines:

  • Workday reports 16% subscription revenue growth

  • Tado tests app subscription fee for smart thermostats

  • Subscription sessions: Spring edition—save your spot!

Workday reports 16% subscription revenue growth

Enterprise software leader Workday announced a 16% increase in subscription revenue for 2024 Q4, driven by:

  • Steady demand for AI-powered business applications

  • Expanded enterprise adoption of cloud-based HR and finance tools

  • Hybrid pricing strategies balancing recurring and usage-based models

With more B2B SaaS platforms shifting to subscription-based AI services, Workday’s growth highlights the increasing demand for automation-driven enterprise solutions. Read more about Workday’s revenue growth

Tado tests app subscription fee for smart thermostats

Smart thermostat company Tado is testing a £1/€1 monthly fee for app access, a move that has sparked discussions among users.

What’s changing?

  • Some features may be restricted to subscribers

  • Potential shift to a hybrid hardware + SaaS model

  • Growing trend of smart home devices moving to subscriptions

This could be a pivotal test for whether smart home brands can successfully monetize ongoing software access. Read more about Tado’s potential app fee

🎤 CX Passport: Navigating customer experience in subscriptions

Recurly’s Chief Customer Officer, Rachel Sheriff, joins the latest episode of CX Passport to share insights on customer success in the subscription world—from building trust to aligning teams for better customer experiences. Listen now

What you’ll learn:

  • How to align teams to improve customer value

  • The challenges of subscription-based customer experience

  • Balancing business growth with customer satisfaction

  • Key trends shaping customer experience & partnerships

Subscription sessions: Spring edition—save your spot!

Subscription sessions is back! Join top industry experts, thought leaders, and Recurly’s product team for a full day of actionable insights on subscription growth. Don’t miss out—secure your spot today!

What’s on the agenda?

  • What’s next: The latest product innovations shaping the subscription economy

  • Beyond the transaction: Strategies to build loyal, engaged subscriber bases

  • The subscription deep dive: Payments, fraud prevention, and retention tactics

  • Scaling operations & finance: Avoiding pitfalls in subscription growth

  • Proven playbooks: Ecommerce subscription success strategies

The 2025 State of Subscriptions report: Your guide to subscription success

Stay ahead of industry trends with the 2025 State of Subscriptions Report, packed with key benchmarks, retention strategies, and insights from leading brands. See how businesses are driving long-term subscriber relationships and adapting to the evolving subscription landscape. Download the full report now