Welcome back to Subscriptions Weekly! This time, we’re diving into the bold moves and smart strategies shaping the future of subscriptions. From HBO Max’s high-stakes return to Amazon Web Series’ new AI-powered subscription marketplace, one thing is clear: loyalty, innovation, and data-driven retention are setting the pace. Plus, we’re seeing B2B platforms turn payment behavior into churn-fighting tools — and consumer expectations around cancellation and transparency aren’t going anywhere. Let’s get into it.

Peacock leans into acquisition with aggressive subscription promos

Peacock is currently offering up to 3 months free on Premium plans and major discounts on annual subscriptions, moves designed to reduce friction for new sign-ups and encourage longer-term commitments. Read more 

Disney+ and ITVX share content to expand ad-tier reach

In the UK, Disney+ and ITVX have launched a content exchange: ITVX will host Disney hits like Only Murders in the Building and The Bear, while Disney+ subscribers gain access to ITVX shows such as Love Island and Mr Bates vs The Post Office. Both platforms will manage their own ad inventory, enhancing cross-platform exposure within ad-supported tiers. Learn more

JPMorgan puts a price on fintech data access

JPMorgan Chase plans to start imposing fees on fintech firms for access to customer account data through aggregators. This will likely affect subscription-based financial apps by introducing new costs for real-time transaction insights. More here

HBO Max rebrand revives premium positioning

Warner Bros. Discovery has officially reintroduced the "HBO Max" branding on July 9 (previously labeled “Max”), emphasizing premium content as a core value proposition for subscriber retention and brand differentiation. Read more 

Amazon Web Series opens AI agent marketplace with SaaS-style pricing

Amazon Web Series, AWS,  is preparing to launch a marketplace for AI agents, partnering with Anthropic, where third-party developers can sell conversational agents on a subscription or usage-based model, creating a new recurring revenue stream in enterprise SaaS. Read the story

B2B platforms turn payment data into a growth strategy

A new PYMNTS report shows subscription-based B2B platforms are using payment data, from late payments to usage decline, to trigger retention actions proactively, embedding churn prediction into recurring revenue workflows.Full story 

Work in the most exciting industry: Open roles in subscriptions

What’s your next career move? These leading subscription companies are hiring. From engineering to sales roles, here’s a round-up of interesting job offerings. 

PandaDoc: Top‑rated solution for creating, managing, tracking, and designing important documents

Dieux: Award-winning, clinically vetted, and price transparent skincare subscription

Userlike: Leading all-in-one software for AI-first customer service, WhatsApp marketing, and customer messaging on all channels

New from Recurly

The ultimate guide to subscriber retention

Our brand-new guide to subscriber retention is live and is packed with powerful strategies from brands like Alaska Airlines, FabFitFun, and Twitch. Learn how they turn subscribers into superfans and exit points into reactivation opportunities.

 Inside the guide:

  • Why retaining one subscriber = acquiring three

  • The role of flexibility, personalization, and usage in loyalty

  • Smart tactics to stop churn before it happens

If you're still playing the acquisition game in 2025, you're behind. Growth lives in retention. Check it out 

The ecommerce subscriptions playbook

Our new ecommerce subscriptions playbook is your blueprint for scalable, sustainable growth. It’s everything your brand needs to go beyond the first purchase — long-term retention, streamlined fulfillment, and revenue flexibility.

From logistics to loyalty, this guide will help you future-proof your strategy. Check it out