Welcome to Subscriptions Weekly! The subscription world is buzzing with innovation, and we’ve got all the highlights. NBC Sports is diving deeper into streaming with Peacock and Titmouse Animation's jChurp subscription.

Meanwhile, Nuuly is redefining fashion subscriptions with a customer-first approach, blending style, sustainability, and seamless experiences—all powered by Recurly. Plus, Subscription sessions: Spring edition is right around the corner, and the 2025 State of Subscriptions report has all the insights you need to stay ahead. Let’s jump in!

NBC Sports expands streaming options via Peacock

NBCUniversal is enhancing its streaming offerings by integrating regional sports networks, such as NBC Sports Bay Area and NBC Sports California, into its Peacock service. This initiative allows fans of teams like the San Francisco Giants, Golden State Warriors, and Sacramento Kings to stream games for an additional fee. Subscribers will need to pay $17.95 per month for each regional sports network. 

This move responds to shifting viewer habits favoring streaming over traditional cable, aiming to provide more flexible viewing options. ​As streaming services shift towards premium content add-ons, bundled pricing models, and exclusive access, sports subscriptions are proving to be a major revenue driver. Subscription businesses can learn from this strategy—offer exclusive, high-value content, and customers will pay for premium access.

Want to know more? Read the full story

Titmouse Animation Studio introduces 'Churp' subscription service

Celebrating its 25th anniversary, Titmouse, Inc., renowned for animated series like "Star Trek: Lower Decks," announced Churp, a new subscription box service. Churp offers subscribers monthly boxes containing merchandise, collectibles, and exclusive original animations. Launch titles include "The Mitch Owl Show" and "Bruddies," featuring a star-studded voice cast. Pricing details are yet to be released, but fans can sign up for updates on Churp.tv. ​

Subscription brands are increasingly experimenting with physical + digital hybrid models to enhance brand loyalty and drive recurring revenue. Titmouse’s approach—combining collectibles, exclusive content, and a fan-driven experience—is something more brands should explore.

Curious about Churp? Sign up for updates here

Recurly and Nuuly: Powering customer-centric growth

Nuuly, a US-based circular fashion platform under URBN, offers consumers a sustainable and budget-friendly way to enjoy fashion. With over 20,000 styles, Nuuly enables subscribers to experiment with their wardrobes flexibly. To support its scalable and flexible subscription model, Nuuly has partnered with Recurly. 

This collaboration has been pivotal in scaling efficiently, optimizing subscriber experiences, and driving innovation in the fashion industry. Nuuly's commitment to customer satisfaction is evident through features like "Check My Return," allowing users to unlock their next shipment as soon as UPS scans their return, ensuring a seamless experience. 

Additionally, the introduction of The Thrift Shop enables customers to purchase pre-loved clothing, aligning with principles of conscious consumption. Recurly's extensible platform has been instrumental in integrating these features, supporting Nuuly's evolving business model.

Read the customer story here

Subscription sessions: Spring edition—save your seat!

Subscription Sessions is back! Join top industry experts and Recurly’s product team for a power-packed virtual event on subscription growth.

  •  April 16, 2025 | 10 AM BST / 10 AM PST

  • One day. Five sessions. Tons of insights.

  • Speakers from Conde Nast, Alaska Airlines, FabFitFun, The Guardian, CNBC,  Cinemark, and more

What’s in store?

  • The biggest trends shaping subscriptions

  • Smarter retention and engagement strategies

  • Payments, fraud, and revenue recovery insights

Seats are filling fast, save your spot now!

The 2025 State of Subscriptions report: your go-to playbook

Our latest industry report is packed with fresh data, real-world benchmarks, and proven strategies to drive retention and revenue in an ever-evolving market.

What’s inside?

  •  Surprising industry stats that reveal where subscriptions are headed

  •  The smartest ways to keep customers hooked long-term

  •  Insider tips from brands that have cracked the retention code

The subscription playbook you need—get your copy now!