Fragrance isn’t just a product — it’s an experience, a personal statement, and a journey of discovery. And no one understands that better than Scentbird. What started as a simple monthly perfume subscription has since evolved into the ultimate fragrance destination, giving customers access to luxury scents, candles, diffusers, and more.

But building a standout subscription model in the world of high-end fragrances isn’t just about offering great products — it’s about delivering flexibility, personalization, and frictionless payments at scale.

Scaling with smarter subscriptions

As Scentbird grew, so did the complexities of managing subscriptions. Precision in billing was crucial — not just to process payments, but to ensure orders moved smoothly from checkout to shipment. With in-house fulfillment, even minor delays in billing could slow down the entire operation. That’s why Scentbird turned to Recurly.

With Recurly’s robust billing automation and seamless payment integrations, Scentbird optimized its entire subscription flow — ensuring that when customers select their next signature scent, everything runs smoothly behind the scenes.

Personalization that keeps customers hooked

Fragrance is deeply personal, and Scentbird treats it that way. Subscribers don’t just receive a generic box every month — they have full control over their experience. Whether adjusting shipment frequency, skipping a month, or indulging in an exclusive high-end fragrance for a small upcharge, customers stay engaged on their terms.

And personalization isn’t just about choice — it’s about intelligence. With AI-powered insights from Recurly Compass, Scentbird gets real-time recommendations to refine its subscription model, reduce churn, and maximize customer lifetime value.

Smarter payments, smoother checkouts

For a subscription business, failed transactions mean lost customers. That’s why Scentbird prioritizes payment optimization, testing new options like Apple Pay (which drove a major lift in conversions) and exploring innovations like Buy Now, Pay Later. And as Scentbird expands internationally, Recurly ensures local payment methods and tax compliance don’t stand in the way of global growth.

The future of fragrance, powered by Recurly

Scentbird isn’t just selling scents—it’s creating a world-class subscription experience that keeps customers excited, engaged, and exploring. And with Recurly as a partner, they’re scaling that experience with confidence.

Want the full story? Read the case study to see how Scentbird and Recurly are shaping the future of fragrance subscriptions.