After years of "growth at all costs," the industry has hit a turning point where acquisition is no longer the only metric that matters. Today, growth is about how well you connect conversion, payment, and retention in one continuous loop.

Join us on February 5th as we bring  together some of the brightest minds in the industry for our 2026 State of Subscriptions virtual event to dive deep into these shifts.

If you’re wondering how brands like Fortune, Univision, Smallpdf, and Audiobooks.com are navigating this new landscape, here is a sneak peek at the themes we’ll be tackling.

The $155 million recovery

Last year, software companies reclaimed over $155 million in revenue simply by optimizing their payment recovery strategies.

It’s time to tackle the "low-hanging fruit" in payment recovery — like dunning and card account updaters — that most merchants are currently missing. 

The death of the "permanent break-up"

In 2026, a cancellation isn't necessarily the end. The “pause” button has truly changed the industry in the past year. Our industry report found that nearly 1 in 4 new subscriptions now comes from a previously canceled customer.

Gather the strategies on how to treat past users differently than cold leads, and whether "dormant" users can be saved before they even hit the cancel button. 

Flexibility is no longer optional

The data is clear: consumers want control. Brands offering "pause before cancel" saw usage spike by 337% last year.

Learn from real experiments with "micro-subscriptions" and how to give users an "out" without actually encouraging churn.

From chatbots to "agentic AI"

Is AI implementation just hype or are there some serious moves to make? Find out how AI is moving into high-trust operational areas like fraud prevention and personalization.

We’ll discuss the move toward agentic AI — systems that don't just analyze data but take proactive actions to prevent churn, and how to prepare for this change.

The global payment paradox

Why do U.S. merchants struggle with sign-up friction while EMEA merchants see the most trouble at renewal?

Explore how direct billing and local payment preferences differ across global markets, and how to solve for regional "revenue leakage" with those who have been there and done that. 

Meet the panel

This conversational, high-energy discussion will be led by our host, Strategic Customer Success Manager Ellen Lobb, and will feature an expert panel: 

Don’t leave your 2026 strategy to guesswork. Join us to get the data-backed findings and practical takeaways you need to maximize subscriber growth and lifetime value.