The subscription economy is evolving faster than anyone could have anticipated. Businesses are rethinking their models, customers are redefining expectations, and innovations in technology continue to rewrite the rules of engagement. 

Staying ahead isn’t just about meeting today’s challenges; it’s about anticipating tomorrow’s opportunities. That’s where What’s Next, our new global event series, comes into play.

During 2024, we connected with over 850 subscription leaders across the globe. From Austin to Amsterdam, from London to New York, we’re bringing together the brightest minds in the industry to unpack data, trends, and growth strategies.

Why collaboration is key in a transforming subscription economy 

The What’s Next Series is built on the premise of collaboration. With challenges like rising customer expectations, increasing competition, and economic uncertainty, fresh perspectives can make the difference between thriving or falling behind. 

But it’s not just another string of events. The feedback we hear most often? “The learnings, discussions, and networking opportunities are unlike anything else in the subscription space—and we have so much fun while we're at it!” - Stephanie Johnson, Dir. of Global Strategic Marketing, Recurly

What to expect at the What’s Next Series

The What’s Next Series is your ultimate resource for insights, strategies, and opportunities. This event series gives you the opportunity to: 

  • Be in the room where it’s happening: You'll connect with top visionaries, innovators, and industry leaders. Imagine sitting across the table from a peer who scaled their customer base 3x in a year, or swapping notes with a CMO who's cracked the code on retention. This is more than just networking; it’s a chance to immerse yourself in the future of subscriptions. 

  • Lead the conversation on innovation: Our goal is simple but ambitious: to generate conversations that ignite actionable ideas. This is where strategies are crafted, tested, and shared so attendees can leave ready to make an impact. 

  • Shape the future of subscription management: What worked last year might not be enough to maintain an edge this year. These sessions are designed to give you the tools and knowledge to overcome pressing subscription challenges. 

Are you ready for What’s Next?

The subscription economy is transforming—but together, we can define what’s next. I’ve seen firsthand how these discussions spark new ideas, form partnerships, and solve complex challenges.

I invite you to be part of this movement, to lend your perspective, and to gain actionable strategies that align with your business goals. Over the coming months, we’ll be unveiling details about cities, hosts, and speakers for our What’s Next events across the globe. 

Check out our upcoming events here.