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What we learned from analyzing 76 million subscribers

We know you're constantly balancing aggressive acquisition targets with the need to keep your current customers happy. It’s a lot to manage, especially when 52% of consumers canceled at least...

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The 2026 State of Subscriptions is coming: Are you ready?

If you feel like the old playbook isn’t working as well as it used to, you aren’t alone. The landscape has shifted, and we have the data to prove it....

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Q4 Release Round-up: Agile and purpose-built subscription tech

Over the last quarter, we shipped a wide range of product updates designed to help subscription businesses grow revenue, scale globally, and move faster with more control. These releases are...

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From clicks to agents: Recurly’s playbook for the new AI economy

The market is shifting. Customers are moving from clicking in apps to asking AI agents to act, and soon, AI-to-AI interactions — a customer’s agent negotiating with a merchant’s agent...

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Product perspectives: Flexibility is the future of subscriptions

Today, winning means adapting fast. Subscriber expectations are global, real-time, and unforgiving. A customer might skip a shipment, downgrade from premium to standard, pause their plan, and change billing addresses...

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Stream smarter, not harder: The YouTube Tv’s genre shift

Over the past decade, streaming services have revolutionized the traditional cable model, only to gradually evolve into a similar framework. Through bundling, ad-supported plans, and live content, they now mirror...

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Cancellation flow examples to improve subscriber retention

Losing a subscriber who was on the verge of staying costs you twice. First, you lose the revenue, then you lose the chance to fix what went wrong. Cancellation flows...

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Recurly Commerce Is now a Shopify Plus Technology Partner

A major milestone for Shopify brands We are excited to share that Recurly Commerce is now an official Shopify Plus Technology Partner, an invite-only recognition reserved for a...

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Product perspectives: Why global subscribers won’t renew and how to fix it

If there’s one truth about global subscription payments, it’s that what works in one market rarely works in another.  If you’ve already started selling globally, you quickly discover the data...

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How user journey mapping for subscriptions apps can improve engagement

We have all been there. You download a new app that promises to solve a problem or provide entertainment. You open it up, ready to dive in, but within three...

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