Dieux is no ordinary skincare brand. Founded in 2020 by a powerhouse team of experts (including a clinical chemist and a brand visionary), they’ve built their reputation on transparency, scientific rigor, and delivering results that customers can trust.

But even with a strong foundation, building a subscription model that honored their mission and scaled with their demand was no small task. Enter Recurly Commerce.

The big leap to subscriptions

From the start, Dieux’s focus was clear: create products that work and delight customers without overpromising miracles. Launching as a direct-to-consumer brand, their one-time purchase model had proven successful. However, their audience began requesting a subscription option to access their routine-focused skincare staples.

This feedback sparked a question for the Dieux team: How do you transition from one-time purchases to creating loyal, repeat subscribers without losing momentum as a small, nimble team?

That’s where Recurly Commerce came in — with solutions designed to make scaling smarter, not harder.

The results? Record-breaking

Since moving to Recurly, Dieux saw staggering numbers within just weeks of launching their subscription program:

  • 1,000+ subscribers in just three weeks

  • 200+ new daily subscribers

What’s more, these results didn’t come at the cost of the customer experience. With Recurly, Dieux could elevate every touchpoint, making subscribing a breeze for their audience while maintaining top-tier efficiency on the backend.

Why Recurly Commerce?

For Dieux, the choice to leverage Commerce wasn't just about checking the subscription platform box. It was about finding a true growth partner.

Here’s why Commerce was the right fit for Dieux’s needs:

  • Self-service subscription options: Customers could easily modify delivery schedules and addresses, keeping the experience flexible and friction-free

  • Intuitive dashboards: No confusing setups or complex integrations, freeing Dieux’s small team to focus on growing their brand rather than untangling technical hurdles

  • Outstanding customer support: Recurly’s hands-on approach meant a smooth rollout and continued success, empowering Dieux to hit the ground running immediately

Charlotte Palermino, co-founder and CEO of Dieux, summed it up best with her take on Commerce: “Good UX is when you use something and you have no questions — that’s [Recurly Commerce].”

Scaling at speed (without sacrificing simplicity)

For a small team like Dieux, scaling subscriptions felt like a daunting step. Managing new complexities — from recurring billing to adjustments in customer preferences or cancellations — was far from business as usual.

Recurly addressed these challenges head-on with its intuitive plug-and-play platform. Built to alleviate operational strain, the solution allowed Dieux to focus on customer satisfaction while Recurly handled the heavy lifting of subscription management.

The results weren’t just about the numbers, though the numbers speak volumes. Recurly Commerce helped Dieux preserve their core values of transparency, simplicity, and scientific accountability while scaling effortlessly. Customers appreciated the frictionless process, and Dieux’s team was able to keep innovating without being bogged down by clunky systems.

Want the full story?

Whether you’re a budding startup or an established brand exploring subscription models, one thing is clear from Dieux’s story: the right tools make all the difference.

Curious how Recurly Commerce can work for you? Dive into the Dieux customer story to get all the details.