Welcome back to Subscriptions Weekly! The subscription industry continues to evolve: from billion-dollar acquisitions to fresh approaches in media, streaming, and commerce. This week highlights how companies are consolidating, diversifying, and scaling to capture long-term loyalty.

Vimeo sold to Bending Spoons for $1.38B

In a major media shake-up, Vimeo has been acquired by European app developer Bending Spoons. The $1.38B deal takes Vimeo private and signals a renewed focus on scaling creative tools under a subscription model. Read more 

Puck acquires Air Mail in media consolidation

Niche newsletter platform Puck announced it will acquire Air Mail, the lifestyle newsletter founded by Graydon Carter. The move reflects a trend of subscription-first media brands joining forces to build scale and diversify revenue. Read more  

Subscription box market forecast to hit $113.6B

According to Research and Markets, the subscription box industry — valued at $30B in 2024 — is projected to grow to $113.6B by 2033, at a CAGR of ~14%. Drivers include personalization, convenience, and expansion into diverse product categories. Read more 

Music subscriptions rise 5.7% YoY

New data shows U.S. music subscription revenues climbed 5.7% year-over-year, with accounts up 6.4% to 105 million. Growth highlights steady demand even as households manage more services and seek bundled value. Read more 

NYT launches family subscription bundles

The New York Times introduced two family-friendly plans: “All Access Family” ($30/month) and “Games Family” ($10/month). Both are designed to expand household adoption and help the publisher reach its 15M subscriber target by 2027. Read more 

New from Recurly

HAPPENING TOMORROW! What European consumers want in 2025

With the average subscriber managing 12 services, nearly 80% say it’s overwhelming. Join this live session to uncover what today’s consumers truly prioritize, which groups are most at risk of churning, and the tactics that keep them engaged. Register now

HAPPENING THIS WEEK! Crossing Borders: Real Talk on Subscription Expansion

Expanding globally isn’t just flipping a switch,  it’s about creating frictionless cross-border experiences. Join Recurly, Vertex & BeyondDutch alongside industry leaders for a panel on the real challenges, smart solutions, and bold moves driving sustainable international growth. Save your spot!

New report: insights into subscriber behavior

What makes someone start — and stick with — a subscription? We asked over 1,000 consumers across the U.S. and EMEA. The findings reveal the top factors behind sign-ups and long-term loyalty, plus practical steps to improve acquisition and retention. Get the Insights

Virtual event: Subscription Sessions On September 24, hear from leading brands on how they’re tackling international growth. From pricing localization to simplifying global payments, discover proven strategies for building stronger subscriber relationships across borders. Reserve your spot.

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