B2C Software

Move faster than your competitors

B2C businesses must constantly evolve to keep up with customer preferences and expectations. Join leading consumer brands who trust Recurly as their subscription management and billing platform to grow their recurring revenue faster, smarter, and stronger.

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Accelerate global growth

With increased competition and subscriber expectations, you need to deliver personalization at scale. Recurly enables you to deliver flexible pricing and packaging options, preferred payment methods, and analytics to see what levers are driving growth.

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Test, iterate, and optimize plans

Experiment with a full range of plans and pricing models to deliver more value. From trials to upgrades, Recurly is the subscription billing platform that delivers the personalization subscribers want.

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View holistic subscriber data

Capture deeper insights into growth levers and retain more of your subscribers with ready-to-use subscription reporting and comprehensive analytics.

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Set up your tech stack for scale

Connect your crucial systems and datasets into a single source of truth. Leverage over 20 pre-built integrations to reach time-to-value sooner.

Recurly by the numbers


Of at-risk subscribers saved in 2022

308 days

Added to B2C subscriber lifetime on average after recovery event


Of Recurly customers consistently see a decrease in year-over-year churn

Recognize and forecast revenue

It is critical to automate complex accounting processes as your business continues to reach new heights. Close your books accurately in less time with Recurly revenue recognition.

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B2C software solutions

Subscription management

Welcome to the era of flexible technology and automated processes. Deliver a seamless customer experience throughout the subscriber journey.

Streamline subscription management

Personalized plans

Easily test free trials, usage-based billing, custom offers, promotions, and countless variations of your subscription packages. A/B test packages swiftly to narrow in on the ones that work.

Solve subscription plans & pricing

Automated billing & payments

Take away the complexity of managing recurring billing and payments. Present subscribers with their preferred payment methods, implement a multi-gateway strategy, and enjoy flawless billing.

Simplify recurring billing

Churn management

Recover, on average, 73% of your failed transactions automatically. Recurly’s credit card vaulting and proprietary decline management techniques not only recover failed transactions, but also proactively prevent them from failing.

Reduce churn rates

Subscription insights

Power your decisions with a single source of truth for your subscription business. Easy-to-use dashboards graphically illustrate where your team should hone in and take action to attract more of the right subscribers.

Discover subscription analytics

Partners & integrations

Seamlessly plug into your existing workflows and tech stack with APIs and pre-built integrations for dozens of CRM, ERP, and data systems, as well as connect with gateways, accounting, tax, and fraud solutions.

Breakdown the silos

With Recurly, we started having great success: more signups, a better customer experience, and a better experience managing subscriptions on the backend.

Brian Zarlenga— General Manager

Read how Output cut churn with Recurly