How Wildwonder scaled mission-driven subscriptions with Recurly Commerce
Wildwonder combines gut-healing superfoods, vibrant fruit flavors, and the herbal wisdom of its founder Rosa Li’s Chinese grandmother to create a beverage that nourishes and delights. Alongside its tongue-tingling drinks, the brand also channels 5% of its profits toward empowering women and underserved communities. Wildwonder isn’t just about great beverages; it’s a movement for better health and a better world.
“The mission of Wildwonder is to create everyday wonders for those under-voiced in our communities,” shared Rosa Li, Founder and CEO of Wildwonder. “We really want to bring more heritage-inspired and authentic brands to shelves and really build a platform that tells our story.”
The mission of Wildwonder is to create everyday wonders and for those under-voiced in our communities. We really want to bring more heritage-inspired and authentic brands to shelves and really build a platform that tells our story.
Addressing subscription challenges
With this mission in mind, Wildwonder realized their existing subscription system was holding them back. "Messy data" created operational headaches, while platform limitations led to frustrated customers and complaints. With a vision to scale sustainably, Wildwonder knew their subscription model needed to be revamped to both serve their customers and reduce internal bottlenecks.
That’s when Recurly Commerce entered the picture. Through its thoughtful features like passwordless login, customizable customer portals, one-click actions, and clear reporting, they found a solution that managed
subscriptions effectively and enhanced the experience for both Wildwonder's team and their subscribers.
A community-first subscription model
Wildwonder’s subscribers aren't just customers; they're the heart of the brand. Recognizing that subscribers spend two to three times more over their lifetime than one-time buyers, Wildwonder leaned into this community to power their growth. With features that allowed their customers easier access and management of subscriptions, Wildwonder was able to reduce complaints while furthering their mission. Steve Chen, Wildwonder's Director of Operations, emphasized the operational ease it brought to their processes, enabling the team to focus on big-picture growth initiatives.
Going beyond transactions
With Recurly Commerce, Wildwonder isn’t just improving transaction processes; they’re building deeper connections with their customers and spreading their mission further. And with a frictionless subscription model in place, the brand is scaling while staying authentically rooted in its mission of creating impact — one can at a time.
