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Key takeaways: Churn has two distinct causes. Your strategy must address both voluntary churn (customers actively canceling due to issues like price or value) and involuntary churn (customers leaving unintentionally...
In the competitive subscription market, understanding what truly motivates your customers is the key to growth. With acquisition rates slowing and competition heating up, fine-tuning your strategies and truly...
Acquiring new subscribers isn’t getting any easier — or cheaper. Compensating for the loss of a single customer can require the acquisition of three new ones. With that in...
In the subscription business, winning a customer is only the beginning. If you're ready to take serious steps to reduce customer churn rates, there's a lot of good news. It...
I recently had the pleasure of joining Alex Gluz, CEO and Founder of T.A. Monroe and host of The Revenue Engine Podcast, to dive deep into unlocking revenue...
The subscription economy continues to grow at lightning speed. The market matures, preferences evolve, and customer experiences play a key role in differentiation. How can companies innovate in an overly...
If you’ve been paying attention to the subscription economy, you’ve likely noticed a shift. Acquisition strategies are taking a backseat, and pricing personalisation has emerged as one of the most...
The subscription industry is growing at an unprecedented pace. But with more competitors entering the space, what makes customers stay loyal and engaged? Managing the subscriber engagement lifecycle effectively. According...
Now more than ever, creating effortless subscription experiences is key to driving growth and loyalty. Our latest dinner, in partnership with Worldpay and Avalara, provided the perfect setup...
You can't fix churn if you don't measure it. Many subscription businesses focus on growth, but overlook that it costs five to 25 times more to acquire a customer...
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