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During August 19 to 21, we hosted a three-part virtual series to explore one of the biggest questions in the subscription industry: What do subscribers really want? Hosted by Mary...
Key takeaways: Churn has two distinct causes. Your strategy must address both voluntary churn (customers actively canceling due to issues like price or value) and involuntary churn (customers leaving unintentionally...
In the competitive subscription market, understanding what truly motivates your customers is the key to growth. With acquisition rates slowing and competition heating up, fine-tuning your strategies and truly...
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