Welcome back to Subscriptions Weekly!

This week, we’re diving into how orchestras can learn from modern subscription models to keep audiences coming back for more. Then, we take notes from Taylor Swift’s Eras Tour—a true masterclass in creating the ultimate fan experience and building loyal customers. And finally, we’re looking at OpenAI’s bold move to price its upcoming AI models at $2,000 a month—raising the stakes in the competitive AI market.

Ready to explore these insights and more? Let’s get started!

What if Orchestras Were More Like Netflix?

What could orchestras learn from subscription services to boost revenue and keep audiences returning? 🎻 Traditional models require attendees to commit up to a year in advance with fixed seating, but a new membership approach—like those used by streaming services and gyms—could change the game. Imagine flexible plans where members can decide minutes before a performance, while orchestras enjoy steady, recurring income without the yearly renewal scramble. Here’s how a fresh take on subscriptions could benefit both concertgoers and orchestras! 🎶 NY Times breaks it down here.

Report: OpenAI Considers $2,000 Monthly Subscription Prices for New LLMs

OpenAI is reportedly eyeing subscription prices as high as $2,000 per month for its upcoming advanced language models, Strawberry and Orion. 🍓 These new models promise capabilities far beyond current AI, from solving complex math problems and word puzzles to developing market strategies and conducting deep research. While ChatGPT Plus currently costs just $20 a month, OpenAI continues to dominate the AI market with hundreds of millions of users, even as competition heats up. Check out the full article on PYMNTS.

Mastering Customer Loyalty: Taylor Swift’s Playbook for CX Success

What can we learn about mastering customer loyalty from Taylor Swift’s Eras tour? Turns out, a lot. It’s a masterclass in creating the ultimate fan experience. From prioritizing quality and storytelling to knowing your audience and personalizing engagement, Taylor Swift's approach to creating loyalty can offer valuable lessons for any subscription business looking to build lasting customer relationships. See how on CMSwire.

Check out Recurly's content:

Recurly and Adyen are teaming up to host an exclusive in-person gathering at Soho House Amsterdam on September 12th. Join us for this fantastic evening where we’ll delve into what’s next in subscription innovation with citizenM. Don’t miss out on this opportunity to connect, learn, and grow your knowledge of emerging trends in the subscription economy. RSVP for the event.

Dunning done right: 12% subscription revenue lift with Recurly

Struggling with payment failures? You're not alone. In the world of subscriptions, every missed payment means lost revenue and potentially lost customers. But here's the game-changer: Recurly's smart dunning isn't just about recovering payments—it's about boosting your bottom line and keeping your subscribers happy. Stop leaving money on the table. Optimize your dunning strategy today with Recurly and watch your subscription revenue soar. Download the case study now.

Unlock the potential of every successful subscription payment

Explore how payment optimization is pivotal for subscription success in this commissioned study conducted by Forrester Consulting on behalf of Recurly, offering insights on overcoming payment failures, reducing churn, and boosting growth. Read now.

From the Recurly blog: