Prime Video Looking to Show Fewer Streaming Ads

Amazon’s Prime Video launched its ad-supported plan in January, and executives highlighted its early success during a recent earnings call. While it's uncertain if Prime Video will have fewer ads than the industry standard of four to five minutes per hour, leaders from Netflix, Disney+, and other streamers have similarly expressed intentions to minimize commercial interruptions. Read more on The Streamable.

Is a subscription-based mouse in our future?

Logitech CEO Hanneke Faber revealed that the company is exploring the concept of a "Forever Mouse" with paid software updates. Faber, who took over in October, mentioned that a premium, long-lasting mouse maintained through software updates is a possibility. However, social media users have reacted negatively to the idea.  Read more on MSN.

Is Xbox’s future a subscription-based model over game ownership?

Microsoft’s evolving strategy aims to boost brand popularity by focusing on Xbox Game Pass, as discussed in a recent earnings call. The strategy centers on shifting players from game ownership to a subscription-based model, where they have temporary licenses to use games. Although some players are hesitant, this approach is expected to gain traction and potentially replace the traditional model of purchasing digital games. Read the article on FandomWire.

Discounted bundle to reduce churn rate for Disney and Warner Bros

Disney and Warner Bros have introduced a discounted bundle to reduce churn rates and increase engagement. This partnership aims to lower customer acquisition costs by combining three popular streaming services into one monthly subscription by offering a wide range of content from top entertainment brands. Read the full story on Yahoo Finance.

🙌🏆 How to convert subscriber engagement into revenue

Struggling to convert subscriber engagement into revenue? Join us on August 7 from 10 AM BST or 10 AM PT for a 30-minute virtual event that’ll show you how to easily transform subscriber engagement into meaningful revenue with the right tools and strategies. Register now.

📈💯Strategies to transform subscriber lifecycles

Recurly and Worldpay are teaming up to host an exclusive in-person gathering at Soho House NY. It’s going to be a fantastic evening where we dive into the latest strategies for taking your subscriber lifecycle management to the next level. Don’t miss out on this opportunity to connect, learn, and grow your knowledge in the realm of subscriber engagement. RSVP for the event.

From the Recurly blog