Welcome back to Subscriptions Weekly! Smarter subscriptions are taking the spotlight: from personalized perks and frictionless payments to flexible checkout and omnichannel journeys. This week’s highlights reveal how major players are tackling churn, compliance, and customer experience head-on.

Klarna card blends debit, credit, and BNPL in one

Klarna just unveiled a physical card built on Visa’s Flexible Credential tech, letting users toggle between debit and BNPL on demand. Consumers can use the card at 150M+ Visa merchants, and a paid tier is on the way with cashback and discounts. The BNPL experience is now physical and more flexible. Klarna is merging control, convenience, and choice into a single, powerful subscription-adjacent payment method. Read more

Disney+ perks program targets subscriber retention

Disney+ is rolling out "Perks," a new feature giving subscribers access to discounts, sweepstakes, and early access offers. Early signs show reduced churn as engagement rises. With retention now as critical as acquisition, subscription brands like are leaning into value-added experiences to keep subscribers loyal and excited. Read more here

Dick’s sporting goods goes all-in on omnichannel

Dick’s is investing in ecommerce and its GameChanger app to build richer, sport-focused shopping journeys. With over 6.5 million active users and climbing digital sales, the brand is blending in-store storytelling with online convenience. This is a blueprint for turning passion-driven products into recurring revenue with frictionless digital and physical experiences. Read full story

Work in the most exciting industry: Open roles in subscriptions

Looking for your next big challenge? This new section in Subscriptions Weekly is just for you. Every issue, we’ll share five subscription companies with open roles — from marketing to engineering to customer success — so you can explore and decide the next big step in your career.

  • citizenM: Hotel chain known for its affordable luxury concept, focusing on the modern, tech-savvy traveler.

  • Nuuly: Subscription clothing rental service that sends members a monthly box with six items they choose from over 1,000 styles.

    • Dir. of Digital Merchandising & Commerce Strategy (Philadelphia): Lead the digital strategy across Nuuly’s website and app — creating a cohesive approach that enhances engagement, loyalty, and conversion

    • Principal Analyst (Philadelphia): Take ambiguous questions and turn them into actionable insights for business decisions

    • Machine Learning Engineer (Philadelphia): Build and maintain a ML model training, evaluation pipelines, and production services for a new personalization system

New from Recurly

  • How Scentbird turns fragrance into an unforgettable subscription experience: Fragrance isn’t just a product, it’s a personal brand. Scentbird built a flexible, curated subscription model that puts customer choice front and center. With Recurly, they streamlined billing, optimized payments, and used AI to deepen personalization and retention. High-touch subscriptions thrive on flexibility and trust. Learn how Scentbird scaled smarter — with the right tools. Read full story

  • Recurly Commerce: Launch smarter subscriptions. Power your Shopify brand with flexible, high-converting checkout experiences built for growth.  Explore Recurly Commerce

  • Recurly Engage: Real-time journeys that convert. Trigger in-app experiences and personalized prompts — no engineering required.  Explore Recurly Engage

  • What’s Next Series: Experience-led growth: Join us virtually on June 18 at 10am BST/PDT to explore how brands are using personalization and subscriber data to boost engagement and retention. Save your spot