Welcome to Subscriptions Weekly! The subscription economy is evolving at lightning speed, with businesses finding fresh ways to stay ahead. Retention is what’s driving success this year—shaping everything, from pricing strategies to pausing subscriptions.  We discuss this, and much more insights in our webinar! Join us at The State of Subscriptions: Behind the data, as experts break down key trends, benchmarks, and strategies shaping 2025.

Don’t miss out. Save your spot now!

Master subscription success with this guide 

The Seven Strategies for Subscription Success Guide just dropped, and it’s packed with practical advice for boosting retention and growth. Key insights include how personalization enhances customer loyalty and how flexible payment options reduce churn. Why it matters: Effective strategies are more critical than ever for subscription businesses looking to thrive in a competitive market. Get the exclusive guide here.

NEW: 'Product Perspectives': Expert tips from Recurly 

We’ve launched Product Perspectives, a new blog series where our Product team shares actionable insights for subscription businesses. In our first post, Senior Product Manager Victoria DeSantis reveals how Recurly’s self-service dashboards can streamline auditing and ensure you stay compliance-ready. Why it matters: Staying audit-ready is essential for subscription businesses aiming to maintain trust and efficiency. Read the blog now.

The Sun’s “Sun Club”—exclusive content for subscribers

The Sun is bringing back paid content with Sun Club, a £1.99/month subscription unlocking Jeremy Clarkson’s columns, exclusive investigations, and Royal Exclusive videos. After dropping its paywall in 2015, The Sun is following the industry trend of premium subscriptions, just like Mail+ (100K+ subscribers!).

Will this strategy balance revenue and readership? Time will tell. Read more here!

Trust: The secret to subscriber loyalty

Keeping subscribers is cheaper than finding new ones, and trust is the glue that makes them stick. Want to boost retention? Focus on:

  • Personalization – Give subscribers flexible plans, payment options and loyalty perks.

  • Transparency – No sneaky fees! Clear pricing and honest communication build confidence.

  • Engagement – Remind them why they signed up—highlight perks and renewal benefits.

  • Community and Support – Create spaces for interaction and offer top-tier customer service.

  • Trust = Loyalty = Growth. Ready to master it? Dive into the details and see what’s next!

The future of subscriptions is here!

Unlock the 2025 State of Subscriptions Report and stay ahead with:

  • Must-know benchmarks on acquisition, churn, and retention.

  • The latest in payment innovation, and tech trends.

  • Exclusive industry insights to sharpen your strategy.

Claim your copy and get ahead of what’s next!

Join State of Subscriptions: Behind the data

Join Recurly experts in an exclusive webinar breaking down key findings from the 2025 State of Subscriptions report. Save your spot now!