Welcome back to Subscriptions Weekly! This week, four sharp narratives cut through the noise: deeper engagement, retention as growth, AI’s subscriptions, and payment infrastructure. Together, they spotlight the forces shaping next-gen subscription strategies. 

Don’t miss our new ecommerce guide and learn how to turn customers into loyal advocates in 2025 and beyond. Plus, we’ve rounded up open roles across the subscription industry — because smart talent builds smarter growth. Let’s dive in.

OpenAI hits $10B ARR on ChatGPT subscriptions

OpenAI’s ARR has surged to $10 billion, doubling since December 2024, and backed by 500M+ weekly users and 3M+ paying businesses. AI is now a mass-market subscription category, proving large consumer and enterprise audiences will pay for continuous access and value. Read more

Brazil’s Pix enables recurring payments for 60M+ users

Brazil’s Pix launched Pix Automático, enabling recurring payments, including subscriptions within mobile banking apps. This opens subscription infrastructure to 60 million Brazilians without credit cards, with expected $30B ecommerce uptake in two years. Localized recurring payment options aren’t add-ons — they’re essentials for global subscription expansion. Read the full story

Work in the most exciting industry: Open roles in subscriptions

Your next career opportunity is here! These leading subscription companies are hiring. From customer success to editorial associate roles, here’s a round-up of interesting open roles:

  • Lucid Software. Visual collaboration suite that provides tools for teams to plan, design, build, and launch solutions:

  • Pipedrive. Easy and effective sales CRM that helps small businesses grow: 

    • Senior Product Designer, AI (London): Research, analyze, design, and validate experiences across different channels and platforms

    • Head of SEO (London): Shape a content and site architecture strategy that attracts, engages, and converts high-intent visitors

    • Junior Account Executive - BR (Lisbon): Help drive growth in the Brazilian market and beyond

New from Recurly

The ecommerce subscriptions playbook

Discover the essential guide to building retention-first physical‑product subscriptions in 2025. Learn why pause options (+54%) and loyalty incentives (70%) are pivotal — iIt’s the roadmap you need to fight churn, optimize payments, and boost subscriber value. Read it now

Now on-demand: How leading brands engage, convert, and retain

What happens when brands prioritize the subscriber experience? They grow, smarter, faster, and more sustainably. In this expert-led session, leaders from the subscription industry break down:

  • Proven strategies to engage and retain

  • Tools that drive conversion without friction

  •  What it really takes to build loyalty that lasts

Whether you’re fine-tuning your subscriber journey or planning your next big move, this session delivers real-world insights you can use right now. Watch the session now and build growth that lasts