Welcome to Subscriptions Weekly! The subscription industry continues to evolve, with brands expanding their offerings, shifting pricing strategies, and adapting to new consumer behaviors. From AI-powered video generation to Spotify’s new premium tier, this week’s biggest stories highlight how innovation is shaping the future of subscriptions.

Adobe expands Firefly with AI video generation

Adobe is bringing AI-powered video creation to subscriptions with Firefly Video Model, allowing users to generate high-quality videos from text prompts and images. Integrated with Photoshop, Premiere Pro, and Express, Firefly offers a scalable, subscription-based solution for creators. With tiered plans, Adobe ensures ongoing access to advanced AI tools, reinforcing the trend of AI-as-a-service for content creators. Read more about Adobe’s Firefly expansion.

ServiceNow’s subscription revenue climbs 21% as AI pricing evolves

ServiceNow reported a 21% year-over-year increase in subscription revenue, driven by its hybrid subscription-consumption AI pricing model. This flexible approach enables businesses to scale AI adoption more effectively, balancing traditional subscriptions with usage-based pricing.

As AI-powered automation becomes a standard across industries, companies adopting hybrid pricing strategies are positioned to increase customer retention and revenue growth. Read more about ServiceNow’s AI-driven pricing shift

Clarivate introduces subscription-based access for libraries

Clarivate is moving away from one-time purchases and shifting to a recurring subscription model for digital collections and books in libraries. This new approach aligns with broader industry trends, offering:

  • Continuous content updates instead of static purchases

  • Predictable revenue streams for publishers

  • Increased accessibility for libraries and users

As digital content consumption grows, subscription-based access is becoming the new standard, ensuring ongoing access to up-to-date materials. Read more about Clarivate’s subscription shift

Spotify to launch 'Music Pro' tier for superfans

Spotify is set to introduce "Music Pro," a premium tier aimed at hardcore music enthusiasts. Priced at $18 per month, this subscription will include:

  • Higher-quality audio

  • Early access to concert tickets

  • Exclusive DJ streaming options

With fresh licensing deals secured, Music Pro is expected to debut this autumn, signaling Spotify’s push to increase revenue through premium content offerings. Read more about Spotify’s Music Pro launch

Disney+ raises subscription prices in Australia

Disney+ is increasing its monthly Standard plan price from $13.99 to $15.99 in Australia, effective March 28, 2025. This move aligns with Disney’s broader pricing adjustments across global markets. With continued investment in content and platform enhancements, Disney+ is adjusting pricing to match its growing content library and competitive positioning. Read more about Disney+’s price increase

Fox to launch a new subscription streaming service by year-end

Fox Corporation is entering the direct-to-consumer space with a new subscription streaming service set to launch by the end of 2025.

What to expect:

  • Fox News & Fox Sports content

  • A complement to existing pay-TV offerings

  • A growing digital footprint in the streaming landscape

As traditional media companies shift toward subscriptions, Fox’s move signals further digital transformation in the news and sports industries. Read more about Fox’s new streaming platform

Where subscriptions are headed in 2025

Our CEO Joe Rohrlich sat down with Subscription Stories to talk about what’s next for the subscription industry. From retention strategies to scaling smart, this episode is packed with insights for subscription businesses looking to grow. Listen in: 2025 Trends in Subscription Businesses

The 2025 State of Subscriptions Report: Your guide to subscription success

Stay ahead of industry trends with the 2025 State of Subscriptions Report, packed with key benchmarks, retention strategies, and insights from leading brands. See how businesses are driving long-term subscriber relationships and adapting to the evolving subscription landscape. Download the full report now

Now on-demand: The subscription webinar you can’t miss

If you missed our live session, now’s your chance to catch up! Watch industry leaders from Chegg, Lucidchart, and Codecademy as they break down the 2025 State of Subscriptions Report, covering:

  • Trends shaping the subscription economy

  • Key benchmarks on acquisition, retention, and churn

  • Proven strategies to grow and retain subscribers

Get expert insights to fine-tune your subscription strategy.