Kudos doesn’t just sell diapers; they represent a movement toward sustainability and performance, offering parents disposable diapers lined with 100% cotton for comfort and care. 

“We’re on a mission to get as much plastic out of the disposable diaper without sacrificing performance. Our ultimate goal is to be the best diaper for baby-sensitive skin and the planet,” explained Moira Finicane, Head of Marketing at Kudos.

But building a subscription model that matched this vision? That required the right partner.

Luckily, Recurly Commerce stepped in as the solution Kudos needed to achieve remarkable results. Here’s how they did it.

From frustration to transformation

Kudos knew they wanted to offer a direct-to-consumer model with subscriptions, saving busy parents from endless runs to the store. Initially, they launched with a third-party platform hoping for smooth sailing. Instead, they ran into a storm of issues.

The challenges were clear:

  • A clunky, detached checkout process that slowed down conversions

  • Frequent customer complaints about login failures and outdated features

  • Manual, repetitive tasks like recreating discounts for subscriptions

The result was mounting frustration — not just for their team, but for their customers, too. Kudos needed a new approach, one that didn’t just fix the issues but positioned them for scalable growth. That’s when they made the smart switch to Recurly Commerce.

Why Recurly Commerce changed the game

When Kudos shifted to Recurly Commerce, it wasn’t just an upgrade; it was a complete transformation. Commerce tackled Kudos’ key challenges and delivered immediate, impactful results.

Here’s how Commerce helped Kudos turn things around:

  • A smarter shopper portal: Commerce made logging in effortless, removing one of the biggest pain points for customers. Support tickets about login issues dropped dramatically from dozens to just two per month.

  • Effortless integrations: Kudos could now easily connect with existing apps that enhanced their operations, from creating promotions to managing workflows.

  • Direct Shopify integration: No more juggling multiple checkout systems. Commerce synced perfectly with Shopify, simplifying the purchase process for customers and reducing friction in sales.

  • Personalized support: Whether troubleshooting or scaling to meet higher demand, the Recurly team worked hand-in-hand with Kudos to keep things running smoothly.

Not only did these features solve old problems, but they also gave Kudos the foundation to elevate their success and consistently exceed customer expectations.

The results speak volumes

The numbers following Kudos’ launch on Recurly Commerce paint a clear picture of success:

  • +200% subscription revenue: With streamlined onboarding and better experiences, more first-time buyers opted for subscriptions over one-time purchases

  • +102% increase in AOV: Customers are adding more to their carts and coming back for consistent, larger orders

  • Fewer support tickets: By eliminating login and checkout headaches, Kudos saved time and energy, letting their team focus on growth, not troubleshooting

More than just cosmetic fixes, Recurly Commerce brought meaningful, measurable changes that allowed Kudos to scale their operations while staying true to their mission.

Could this be your story?

Kudos’ success highlights one critical takeaway: having the right subscription partner makes all the difference.

With doubled revenue, massive AOV gains, and an easier, more compelling checkout experience, Kudos shows what’s possible with a platform built for growth. 

What could Recurly do for you? Read the full Kudos customer story to find out.