Billing Models

A successful subscription business begins with pricing and packaging

More Opportunity and Choice for Your Business

Satisfy customers and build loyalty by delivering plans that better align the value of your products and services with the way customers want to pay.

One-Time Charge Model

Best for merchants who include one-time products as part of a subscription plan (e.g. setup fee or purchase of equipment required for a subscription).

  • Allows prospects to try the product or service before committing to a subscription
  • Ability to test demand for new products and services
  • E-commerce
  • IoT device purchase
  • Digital downloads

Smart Security Camera


Add video cloud storage
$10 per month

Add to Cart

Fixed Recurring Model

Best for merchants who provide a product for a single price and charge on a recurring basis, and typically charged at the beginning of the billing cycle.

  • Steady, continuous revenue
  • Low cost-of-entry for customers
  • Opportunity to market and upsell products and services
  • Streaming media
  • IoT
  • Education
  • Professional services
  • Box of the month

Music Streaming Service

$9.99per month

Unlimited streaming

Thousands of artists

No commercials


Seat-Based Model

Best for merchants who charge customers based on the number of users or seats.

  • Predictable costs that scale with the business
  • Transparent billing
  • Software services

Sales management software

$12per userper month

50 users

Monthly cost $600

Sign Up

Usage-Based Model

Best for merchants with a transactional business who want to enable customers to pay for only what they use.

  • Alignment of price with value leading to less churn
  • Current usage tracking to nurture upsell opportunities
  • Adaptable to market conditions and competition
  • Financial services and insurance
  • IoT
  • IT and cloud services
  • Software tools

Text Messaging Package

$0.02per message


$49 monthly fee

Add to Plan

Included with All Billing Models

Combine billing models to create customized bundles and pricing packages. All our billing models include:

  • Rich Marketing Tools

    Engage customers and build subscriber base with tools including trials, coupons, and optional products

  • Automatic & Limited Renewals

    Set and control the number of renewals for subscriptions

  • Customer Lifecycle Communications

    Keep customers informed of charges and changes related to their subscriptions

For more information, visit our Billing Models documentation

Ready to Get Started?

Try It Free Request a Demo

Recurly provides enterprise-class subscription management for thousands of businesses worldwide.