Flexible subscription billing models
Create and support any subscription pricing combination you and your subscribers can think of.
Attract and Retain Subscribers with the Most Flexible Billing Options
Deliver extraordinary subscriber value with the most flexible pricing and packaging options on the planet.
Fixed Recurring Model
Best for companies that provide a product for a single price and charge on a recurring basis, and typically charged at the beginning of the billing cycle.
- Steady, continuous revenue
- Low cost-of-entry for customers
- Opportunity to market and upsell products and services
- Streaming media
- IoT
- Education
- Professional services
- Box of the month
Music Streaming Service
$9.99per month
Unlimited streaming
Thousands of artists
No commercials
Quantity-Based Models
Best for companies that want to dynamically raise or lower prices based on the quantity purchased.
tiered
volume
stairstep
Charges for each unit based on the price of its corresponding tier.
Charges for each unit based on the price of the highest tier reached.
Charges a fixed price based on the highest tier reached.
An office services company charges $1 for the first 100 documents and 50¢ for all documents after the first 100.
A screen printing t-shirt company charges $10 for each t-shirt. If a customer buys more than 20, the cost of each t-shirt becomes $9.
A SaaS company charges a fixed price based on the range of seats a customer buys: 1–10 are $50; 11–20 are $100; 21+ seats are $150.
- Predictable costs that scale based on demand
- Incentivize customers to purchase more to receive a discount
- Support pricing models required by some enterprise businesses
- Consumer and Business Services
- Consumer Goods
- SaaS
OFFICE SERVICES COMPANY
| Docs | Cost |
|---|---|
| 1–100 | $1/each |
| 101+ | 50¢/each |
50 documents
Total cost: $50
T-SHIRT PRINTING COMPANY
| T-Shirts | Cost |
|---|---|
| 1–20 | $10/each |
| 21+ | $9/each |
20 t-shirts
Total cost: $200
SaaS COMPANY
| Seats | Cost |
|---|---|
| 1–10 | $50 |
| 11–20 | $100 |
| 21+ | $150 |
10 seats
Total cost: $50
Usage-Based Model
Best for companies with a transactional business who want to enable customers to pay for only what they use.
- Alignment of price with value leading to less churn
- Current usage tracking to nurture upsell opportunities
- Adaptable to market conditions and competition
- Financial services and insurance
- IoT
- IT and cloud services
- Software tools
Text Messaging Package
$0.02per message
Plus
$49 monthly fee
One-Time Charge Model
Best for companies that include one-time products as part of a subscription plan (e.g. setup fee or purchase of equipment required for a subscription).
- Allows prospects to try the product or service before committing to a subscription
- Ability to test demand for new products and services
- E-commerce
- IoT device purchase
- Digital downloads
Smart Security Camera
$199each
Add video cloud storage
$10 per month
Hybrid Model
Best for companies that sell a mix of recurring and non-recurring products and want to allow their customers to pay for them in a single purchase.
- Streamline the customer's checkout experience
- Easily combine Fixed Recurring and One-Time Charge models
- Upsell additional products and services with a subscription to maximize revenue
- E-commerce
- Box of the month
- Streaming media
- IoT device purchase
- Digital downloads
- Education
Monthly Coffee Box
Order Summary
Subscription Monthly $19
French Press (1) $21
Total $40
Included with All Billing Models
Combine billing models to create customized bundles and pricing packages. All our billing models include:
-
Rich Marketing Tools
Engage customers and build subscriber base with tools including trials, coupons, and optional products
-
Automatic & Limited Renewals
Set and control the number of renewals for subscriptions
-
Customer Lifecycle Communications
Keep customers informed of charges and changes related to their subscriptions
For more information, visit our Billing Models documentation
Subscription success starts with Recurly
