Lina is a dynamic software executive with nearly 20 years of experience driving growth and crafting innovative B2B marketing strategies. She’s a master at building brands that shine from the inside out.
As the former Chief Experience Officer and CMO at isolved, Lina oversaw demand generation teams, boosting market reach and conversions. Under her leadership, a team of 60+ marketers achieved a 30% increase in bookings with a 25% year-over-year growth in the sales pipeline. Her efforts also cultivated a thriving advocacy community of over 7,000 active members with a 95% engagement rate.
Lina’s skills for aligning marketing with customer and employee experiences has led to remarkable improvements in retention and growth. With a track record of executing 19+ M&A transactions and expert stewardship of multi-million-dollar budgets, she’s a leader who produces results time and time again.
The subscription industry is growing at an unprecedented pace. But with more competitors entering the space, what makes customers stay loyal and engaged? Managing the subscriber engagement lifecycle effectively. According...
The subscription economy is evolving faster than anyone could have anticipated. Businesses are rethinking their models, customers are redefining expectations, and innovations in technology continue to rewrite the rules of...
Over the last 15 years, Recurly has been lucky to partner with some of the most innovative brands in the world to help them build and grow their subscription businesses....
