Lina Tonk

Chief Marketing Officer, Recurly

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Latest posts by Lina Tonk

Introducing the What's Next Series: Shaping the future of subscriptions—together

The subscription economy is evolving faster than anyone could have anticipated. Businesses are rethinking their models, customers are redefining expectations, and innovations in technology continue to rewrite the rules of...

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The subscription evolution is here

Over the last 15 years, Recurly has been lucky to partner with some of the most innovative brands in the world to help them build and grow their subscription businesses....

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How to drive growth and loyalty through the subscriber engagement lifecycle

The subscriber engagement lifecycle is crucial in today's competitive consumer subscription business landscape. Gartner says the customer experience “drives over two-thirds of customer loyalty, outperforming brand and price combined.”...

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