Emma Clark portrait photograph

Emma Clark

Head of Business Analytics & Operations , Recurly

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Head of Business Analytics & Operations

Latest posts by Emma Clark

Recurly Boulder: Part of a Vibrant Startup Community

This year marks the 10th Anniversary of Boulder Startup Week (BSW) which celebrates the unique startup community in Boulder, Colorado. Over 340 events with over 811 speakers were held across...

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Practitioners Across Industries Share Best Practices at Upcoming Subscription Commerce Summit

With its debut in November 2017, The Subscription Commerce Summit (aka SUBCOM) became the first major conference to focus broadly on the trends and challenges that impact every type of subscription business,...

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New Subscriber Churn Benchmarks and Why Managing Churn Is Critical

In the last few weeks, the headlines around subscription commerce have centered on two main players: Moviepass and The New York Times. Moviepass, the trendy disruptor to the movie theater...

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Improve Transaction Success Rates and Reduce Churn With Recurly’s Revenue Optimization Engine

Every subscription business encounters credit card declines. These declines increase churn, reduce your revenue, and can negatively impact your subscriber relationships. But, with the right subscription management platform, you can minimize their...

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How Effective is Your Dunning Strategy? Recurly Analytics Has the Answer.

As we have discussed in the first and second blog in this series, dunning is a key process for maximizing revenue, and Recurly offers flexible tools to help you develop and manage...

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How to Ensure That Price Changes Don’t Add Friction to the Subscriber Experience

In our previous post in this series, we discussed the importance of reducing the friction that occurs during the subscriber lifecycle in order to promote and support continued revenue growth....

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New Research on Subscriber Acquisition Methods and Results

Benchmark data is an invaluable resource. It can help businesses make better-informed decisions and provide an objective means to gauge business performance. Recurly has unique and valuable access to comprehensive...

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Reducing Friction Supports Customer and Revenue Growth

Isaac Newton’s first law of motion famously states that an object in motion will stay in motion. Similarly, you can think of the subscription model like a force that is...

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How to Leverage Your Existing Subscribers to Acquire More

In our previous post in this series, we talked about using data to identify your most profitable subscribers and the metrics to measure campaign and channel profitability. In this post, we’ll...

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Using Recurly Data to Fight Churn

In our previous post in this series, we talked about the difference between cancellation and churn. The post outlined the different actions you can take when a customer cancels to try...

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Cancellation vs. Churn: What’s the Difference and Why It Matters

Do you know what your subscriber churn rate is? How about the median churn rate for your industry? Do you know the difference between churn and cancellation? And perhaps most...

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Making the Most of Recurly with Multiple Webhooks

In a SaaS-connected world, where best-of-breed software companies have developed  on-demand, highly focused solutions to support a variety of business functions, Recurly merchants weave specialized applications together to create a...

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Recurly’s Read-Only Access: Compliance, Security and Confidence

At Recurly, we take pride in the fact that our application is both intuitive and accessible. But while every user in your organization can have access to your site via the Recurly...

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