Dieux experiences significant growth, gaining 200+ subscribers in a day
Dieux growth after moving to Recurly Commerce:
1000+ Subscribers in 3 weeks 200+ New daily subscribers
Founded in 2020 by a clinical cosmetic chemist, a multi-hyphenate creative, and an expert brand builder and esthetician—Dieux is a clinically vetted skincare company that is religious about results. They are price transparent, rooted in science, accountable, and responsibly sourced.
We make clinically tested price transparent skincare so people don’t have to take a leap of faith with beauty.
With a mission to raise skincare standards, founders—Charlotte, Joyce, and Marta have come together to ensure that ‘you only get the good stuff.’ They use safe ingredients that follow the highest global regulatory standards to formulate comprehensive products that address key skin concerns.
What truly makes Dieux a class apart in the beauty industry is that they are very upfront about the limitations of skincare, a belief that’s slowly been adopted by more brands now. Dieux’s message to the world is clear—’we don’t believe in miracles, we believe in rituals that produce results.’
We got talking to Charlotte Palermino, the Co-Founder & CEO of Dieux, who along with her other two founders are joined by a team of advisors including a board-certified dermatologist and various experts in the space, to build skincare products that are transparent in every way.
Charlotte shared their goal of educating customers to make smarter purchase decisions. She also dove into how they witnessed a massive spike in subscriptions with Recurly Commerce's powerful platform.
Challenge: Scaling up with a small team
The team at Dieux keeps it simple, they believe—products should do what they say they are going to do. They also strive to give their customers what they need.
Dieux did not start out with subscriptions for a long time. They already had a really successful model going with one-time purchases. So, what led them to take the subscription route?
The answer: Customer feedback.
It’s an honor when someone buys your product once; it’s surreal when they buy it again. We wanted to be able to give them some sort of benefit or props, just to say thank you. So, that’s how we approached subscriptions.
As they were starting out, Dieux wanted a platform that would solve two key challenges for them.
An intuitive and customizable platform for the customers who requested a subscription model
Make subscription management a breeze for their small and nimble team
Solution: An aesthetic subscription platform with an excellent UX
In an increasingly crowded environment, where people are vying for your customers’ attention—subscriptions are a great way to reward those customers that are your repeat purchasers.
While there was always a fear that a few customers will cancel their subscription on securing a discount, Palermino and the team decided to go ahead and launch a subscription model. They did this to honor the request of a few 100 customers. The results that followed were record-breaking, to say the least.
Some of Commerce's top-notch features that worked wonders for Dieux are:
Intuitive dashboard: Commerce offers Dieux’s customers next-level customization where customers can modify their delivery dates and addresses with ease
Self-service options: With Commerce, customers have a host of options to choose from and fine-tune their subscriptions
Exceptional customer service: The quick and efficient support and handholding from the team at Commerce, has helped Dieux get off to a remarkable start with subscriptions
Impact: 1000+ subscribers within weeks of moving to Recurly Commerce
Good UX is when you use something and you have no questions - that’s [Recurly Commerce].
Charlotte explained that with Dieux being a small business, they do not have the luxury of dedicating their team’s time towards figuring out clunky and confusing subscriptions. This is where Commerce proved to be a game-changer.
Upon signing up for Commerce, the team at Dieux no longer had to worry about subscriptions. According to Charlotte, all you need to do is—port, plug, and play Commerce, and your customers are instantly happy!
With Commerce, Dieux saw a huge spike in subscriptions, here are the numbers:
1000+ subscribers in just 3 weeks of launching their subscription program
200+ subscribers every day
Are you planning to launch a subscription model? You cannot miss out on the ease and flexibility that Commerce offers!
