Alycia is the Vice President of Demand Generation and Marketing Operations at Recurly. As Alycia puts it, she is a revenue-focused marketer who believes that driving success comes from creating authentic human-to-human moments. That data-informed decisions are the best decisions. And that you can’t build better, smarter marketing engines without a little imagination. With her expertise in demand generation and marketing operations, Alycia has spent the last decade fine-tuning her skills as a savvy writer, digital marketing strategist, customer marketing maven, and more at companies across the Bay Area before making her way to Recurly in 2020. She has a bachelors degree from San Francisco State University.
Thousands of innovative companies across digital media, streaming, publishing, SaaS, education, consumer goods, and professional services industries rely on Recurly to unlock transformational growth using subscriptions. Recurly’s all-in-one, integrated platform removes the complexities of automating subscription billing at scale by enabling teams to manage and optimize their subscriber lifecycles with ease. Category-defining companies including Sling, Twitch, BarkBox, FabFitFun, Paramount, Lucid, and Sprout Social have chosen Recurly to manage billions of dollars in recurring revenues, future-proof their recurring billing and payment operations, and recover millions of dollars in lost revenue due to churn. Founded in 2009, Recurly is based in San Francisco, with offices in Boulder, New Orleans, and London. For more information, visit https://recurly.com.
"What makes a subscriber better than a one-time customer is the journey...the full experience the subscriber gets to be a part of." This quote, from a recently-hosted subscriber lifecycle...
