Industry report

State of Subscriptions: US payment insights

Your product is perfect, but is your checkout costing you customers?

Get the data-driven blueprint for building a payment strategy that drives growth with insights on:

  • The payment methods nearly half of all subscribers demand (and what happens when you don’t offer them)
  • The single payment type responsible for the vast majority of sign-up declines due to fraud
  • A flexible pricing model that’s rapidly growing in popularity for easing subscribers into long-term plans

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Your blueprint for a smarter payment strategy

Merchants focus on product and pricing, but the subscriber relationship often hinges on a simpler moment: the payment. This is your guide for building a payment strategy that earns trust and drives growth, based on data from over 2,200 brands and 67 million subscribers, and a survey of 1,000 consumers.

  • Diversify your checkout. Nearly half of subscribers identify multiple payment options as a top priority. With one popular digital wallet seeing usage skyrocket 269% last year, this report reveals the modern payment mix you need to offer to win them over.

  • Build a stronger defense against fraud. One common payment method is a major friction point, accounting for nearly half of all sign-up declines. Learn how to build a fraud strategy that protects revenue without disrupting legitimate subscribers.

  • Automate your bottom line. In 2024, businesses recovered hundreds of millions of dollars in at-risk revenue using one key strategy. Discover the intelligent recovery tactics that turn failed payments into loyal subscribers.

Payments are the make-or-break moment for subscription businesses. Get them right, and you’ll earn loyalty that drives long-term growth. Ready to get the full report? Download our guide and chart your course for success!

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