16 retention tactics to increase subscriber LTV

Discover the subscription retention tactics leading brands use to stay out in front

We’re talking about real, proven tactics gathered from our conversations with top subscription company leaders. We convinced them to share what they’ve learned about combatting voluntary and involuntary churn and pulled together this subscription retention cheat sheet full of tips:

Tactic #1: Start thinking about how you’ll retain your customers from the moment they sign up

As soon as the first renewal date comes up, your subscribers are a flight risk. Mitigate this risk from the get-go by learning as much as you can about your customers during the onboarding process so you can personalize their experience. 

Get the guide to learn how PupBox personalizes the experience to reduce churn. 

Tactic #2: Create a consistent engagement journey to increase stickiness

The first 30-60 days of your subscriber’s experience with your brand and service are critical. 

Download the subscription retention tactics cheat sheet to learn more.

Tactic #3: Incentivize subscribers to sign up as a group

The more people on a single account that use your product or service, the stickier your subscription and the higher your revenue per account.

Read more in the subscription retention tactics cheat sheet.

Tactic #4: Partner with complementary brands on subscription bundles

Lots of subscription offerings complement, rather than compete, with one another, especially in the B2C space.

Get the guide to find out how Disney+ partners up.

Tactic #5: Combine physical and digital goods to create a comprehensive experience

Create a truly immersive experience around your brand by offering both physical and digital goods and services that work in concert. 

Save our subscription retention tactics cheat sheet to learn more.

Tactic #6: Use data to your advantage

You’re likely sitting on a wealth of data about your subscribers, from demographic information to transaction-level data, that you can use to boost customer retention and engagement.

Take advantage of our data–Recurly’s subscription retention cheat sheet is chock-full of insights. Get yours now.